The image you see above has become the meme of the day for the Japanese internet, who have concluded from it that if you wear a dog costume while walking a dog, it looks like the dog is walking you. In Soviet Russia.

The image was posted to Japanese blog A!@attrip, where it triggered a chain reaction of lulz across the Japanese archipelago as well as prompting a discussion over dog costume theory.

We’d like to invite the dog-owners among our readers to invest in a dog costume for the purpose of gathering further research data. If anything, it’ll make you big in Japan.

Source: A!@attrip