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Isn’t it infuriating when you run into one of those completely pompous people who strut around like their poo doesn’t stink? Seriously, there’s just no excuse for that sort of behavior, because everyone’s poo stinks. Even in Japan, all that delicious food doesn’t make anyone’s toilet deposits smell any better.

Thankfully, that doesn’t mean your bathroom has to smell bad, too, especially with these two new types of deodorizing toilet paper, which come in adorable packages decorated like cats and dogs.

Paper products company Nepia is about to release two new bathroom products. The marketing team seems to have really done its homework, because the items check three items on the list of things Japanese people love: perceptible cleanliness, cute animals, and puns.

Up first is Niowan, and a quick glance at the package immediately proves it passes the cuteness test.

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As for the pun? Well, the standard way to say “It doesn’t smell bad” in Japanese is niowanai. But since the Japanese language lets you play around with verb endings, you can also say niowan, which also means “It doesn’t smell bad,” but has a slightly gruffer sound to it. Wan just also happens to be the sound that dogs make in Japanese, and wan-chan is the Japanese equivalent of the word “doggy.”

▼ “Wan wan!” goes the wan-chan.

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The core of each of the eight rolls in the Niowan pack is treated with a plant-based deodorizing agent made from gingko, fig, and weeping forsythia extracts. Together, Nepia says they help neutralize the odors associated with bathrooms that come from ammonia and hydrogen sulfide. While Niowan isn’t Japan’s first brand of deodorizing toilet paper, the company says it’s significantly more effective at counteracting the smell of hydrogen sulfide than previous types of bathroom tissue.

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If you’re not a dog person, perhaps you’d prefer the kitty-adorned Niowanyan, a slightly more forced play on words between niowanai and nyan, the sound cats are said to make in Japanese.

▼ This nyan-chan actually isn’t going “nyan nyan,” but is nonetheless adorable.

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The two different names and packages aren’t just a ploy by Nepia to ensure their products’ appeal straddles the cats vs. dogs divide. The unscented Niowan is supposed to render your bathroom so odorless that even the advanced canine sense of smell couldn’t detect anything unpleasant, while Niowanyan’s soap-like aroma is meant to evoke the sensibilities of luxury-loving kitties.

Both products hit store shelves on April 1. Until then, don’t forget to turn on the bathroom fan when you do your business.

Source: IT Media, Nepia
Top image: Nepia
Insert images: Nepia, FC2, Kato Inu Neko Byoin