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As the third-largest gaming market in the world, with revenues surpassing US$15 billion in 2014, China has long been a coveted prize for global gaming giants. Yet, until recently, that prize has remained out of reach due to the Chinese government’s 14-year ban on sales of foreign gaming consoles. With that ban now lifted, Japan’s Sony is set to take the plunge into these uncharted waters.

Sony is spearheading its entry into the new market with the PlayStation 4 and PlayStation Vita, both of which will go on sale in China on March 20. This being the second planned release after a previous delay in January, Sony is pulling out all the stops with limited-edition models of both systems.

Sony originally slated the PS4 and PS Vita for a January 11 release, only to push the date back citing “various factors.” Some speculated that China’s strict censorship laws on game content might have influenced the decision, but the real reason was never made clear.

Despite the false start, Sony now seems to be moving ahead with the planned launch, which will be accompanied by the Chinese release of a number of games. PS4 titles will include Knack, Rayman Legends, Trials Fusion, and Dynasty Warriors 8: Xtreme Legends Complete Edition. The games King of Wushu and Mr. Pumpkin’s Adventure, both of which were developed in China, will also become available around the same time.

Meanwhile, Sony’s portable console, PS Vita, will go on sale alongside the following games: Final Fantasy X/X-2 HD, Dynasty Warriors, Rayman Legends, Toukiden Kiwami, Farming Simulator 14, and One Tap Hero, the last of which is another Chinese project. Sony is pricing the PS4 at 2,899 yuan ($463) and the PS Vita at 1,299 yuan ($208). In addition, the March launch will include limited edition, China-exclusive Dragon Editions of both the PS4 and PS Vita, as pictured above.

▼ One of several titles in Sony’s PS Vita lineup. Strap in for farming action!

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Sony is currently winning the console war among the newest systems, having sold 20.2 million units of the PS4 since its release in November 2014. That being said, it remains to be seen whether the Sony experiment will be successful in China, whose consumers might prove reluctant to set aside their much-loved mobile gaming in favor of more expensive options.

Sources: Eurogamer, Forbes, Reuters
Images: This Is Game (Thailand), YouTube