A new diet product has been catching on in Japan recently, despite it paradoxically being basically a giant ball of sugar that seems like it came straight out of Willy Wonka’s fictitious candy factory.

The “60-Minute Candy” is increasingly being talked about on the Twitterverse by Japanese women who are passing word on to each other that the long-lasting lollipop is great for suppressing cravings for even less healthy alternatives.

What’s more, since the candy doesn’t melt away like regular lollipops, websites encourage candy-craving people to just walk around with this thing in their pocket, taking it out from time to time to get a good, long lick in whenever your Snickers craving is about to get the better of you. Although, we’d probably recommend putting it in a Ziplock bag or something first.

Bizarrely, while the commercial 60-Minute Candy was made available only a few years ago, it’s existed in a precursor form for decades and was originally created for fishermen at sea who needed a hands-free snack. We also presume many Japanese fishermen are concerned about maintaining their slender figures, too.

The candies are made with a sugar hardening process that apparently takes – get this – a solid month from start to finish. We’re just going to assume they come out of a giant, multi-colored machine with all kinds of wacky whistles and buttons.

Oh, did we mention the owner of the candy company that makes the 60-Minute Candy, Flat Nomura, looks like this?


Now tell us you wouldn’t want to win a golden ticket to this guy’s factory.

Source: Naver Matome
Photos: Osaka Toka