Perfume, the three-member electro-pop group from Hiroshima, Japan, took to the stage for a special performance at the 2015 South by Southwest (SXSW) festival in Austin, Texas. The annual event, held this year from March 13-22, always includes a unique lineup of musical artists, independent films, conference panels, and technological exhibitions, all carefully selected to showcase the highest levels of creativity in the current industry.

Even in that environment, Perfume’s musical and dance performance seems to have blown away the crowd with its ground-breaking use of projected visuals. Is their performance really happening in the physical world? Folks from around the world who’ve seen the video online say it’s enough to give them goosebumps!

The lovely ladies of Perfume, Kashiyuka, A~chan, and Nocchi, are no strangers to the world circuit, having embarked on sold-out concert tours in not just Asia, but in Europe and North America as well. As a result of all of this international exposure, the group was invited to perform at SXSW in the U.S., where they’ve already built up a considerable fanbase. And if those lucky fans have any say in it, this particular concert is likely to go down as legendary in the history of Perfume’s live performances.

  ▼ The trio as seen on their official website.11

The group performed at SXSW on Tuesday, March 17, taking the stage for 50 minutes beginning at the late (early?) hour of 1 a.m. As part of the set list, Perfume performed a new song called “STORY (SXSW-MIX)” for the first time ever which involved the use of adjustable, semi-transparent screens onto which a variety of images were projected. The girls danced in front of, behind, and around the screens while being hit with a deluge of constantly shifting patterns and lights.

If you weren’t lucky enough to catch the trio in person, you can see the video of the performance right here:

For the audience, it was a beautifully dreamlike experience. In addition, the lyrics for the new song had been posted prior to the event on the group’s official website, so concertgoers could relax and soak up all the amazing visuals without exerting energy trying to catch every word.

The video of the performance, which was originally streamed live over SXSW Asia Rep’s YouTube channel, and due to popular demand, will be on Perfume’s official YouTube channel for only the next month. Scroll down the page to the comments section, and you’ll comments in several different languages, a sign of just how international Perfume’s fanbase is becoming.

▼ A full-minute into the video, and the girls still haven’t appeared–but you can definitely sense that something epic is about to happen.


▼ A flash of light and our first indication that the three are indeed on the stage.



▼ Finally, a clear view of the girls minus the screens. They do exist outside of the projection mapping!



▼ Where does the projection mapping start and the real singer end?


Even as someone who’s not the biggest fan of the electronic genre or auto-tuned singing, I personally find much of Perfume’s music to be relaxing (the songs “Voice,” “Kasuka na Kaori,” and “Spice” in particular). Not to mention the fact that the trio are always hypnotic to watch dancing (and those heels!). Their newest double-A side single, “Relax in the City/Pick Me Up,” is currently being advertised for an April 29 release date, so be sure to check out their latest music video and dance routine once it’s out.

Thanks for raising the technological bar yet again, ladies, and here’s looking forward to your next innovative performance!

Sources: CuRAZY, SXSW
Images: YouTube (Perfume)Perfume Official Website