McDonald’s hasn’t been doing so well in Japan for a while now, but they’re still plugging away at the Japanese market, trying to stay popular in a country that has plenty of burger chains of its own, and without any of those awkward food scandals at that.

It seems their latest gimmick – giving away free stripy socks akin to those Ronald McDonald wears – is doing more to win over customers than any of the special creations they’ve previously tried to use as bait, however…

It turns out that the sock-baiting actually has philanthropic motivations, however. Customers who donate an amount over 300 yen (US$2.49) at any McDonald’s store to the Ronald McDonald House charities group will receive a free pair of Ronald McDonald stripy socks in exchange.

It seems that Japan’s McDonald’s munchers were so happy with the socks, they took to Twitter en masse to tweet their approval:

“I donated 300 yen at McDonald’s and got some red-and-white socks!”

We have to say that the socks do look cute. If they had the McDonald’s logo on them or a picture of Ronald McDonald’s horrifying face, then we’d probably have to steer clear, but since they’re just red and white stripes, they’re more easy to pair with a variety of outfits and kind of look like candy. Smart move, McDonald’s!

Source: Naver Matome
Featured image: Twitter @takeuchisachiko Top image: Twitter @chizuki3