Japanese school uniforms are adored all over the world (well, all over the internet, anyway) for their cute sailor-suit styles and simple navy and white designs. Aficionados might tell you that school uniforms symbolise nostalgia for what they perceive as a simpler, more innocent time in life. Or, they might tell you that people like looking at high-schoolers in short skirts. It’s probably a bit of both, to be honest.
But I digress! The thing about uniforms, you see, is that they’re all the same. And if you’re buying a uniform as a fashion or dress-up item, you probably don’t actually want the same one as everyone else. So these new customisable designs from Maori Inokuchi could have the answer. Just don’t ask about the price…
Tsukekae Seifuku is essentially a white blouse with detachable collars in different colours, so you can change them to create different looks. The collars come in three colours: navy, white, or grey. Different coloured ribbons are available, too.
▼ Here’s the grey collar…
All images: Tsukekae seifuku
▼ …navy…
▼ …and white! See, completely different outfits, yeah? Completely different.
The detailing on the shirts is pretty cool – a single hiragana character embroidered in white.
▼ Ideal for Annas, Ayas and A-chans everywhere!
The brand’s official website is pretty slick, but we couldn’t find any prices anywhere (that means they’re free, right?). According to Japanese website Fashion Snap, though, the blouse is 6,000 yen (US$50) and the collars are 3,000 yen ($25) each.
Tsukekae Seifuku is launching at arts festival Design Festa vol.41 at Tokyo Big Sight on May 16 and 17. Customisable uniform fun for the schoolgirl in all of us!
I just have one question, though. Correct me if I’m wrong, but aren’t sailor suit collars detachable anyway…?
Sources: Tsukekae seifuku via Kai-You, Fashion Snap, Tsukekae seifuku Twitter
Featured image: Tsukekae seifuku
All images: Tsukekae seifuku
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