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You have to feel for advertising copywriters sometimes. They have to come up with interesting and convincing ways to sell all manner of products, regardless of how mundane and unappealing they may be. But every so often, an ad comes along that makes us wish we’d been on the team that came up with it, it’s so breathtakingly weird.

After all, it’s not every day that you get to pitch ‘woman with sanitary undies for a head has suspicious red liquid drinking contest with rival sanitary napkins’.

Apparently a legitimate ad for a Sofy brand sanitary product, this video has seemingly been around for about a year already, but it was only recently that it made its way onto the radar of Japanese net users. It didn’t take long, though, for people to take notice of how bafflingly odd it is.

Oh, how we wish we’d been there during the pitch meeting for this one.

▼ No, your eyes did not deceive you. Miss Sofy here really is a woman with absorbent underwear for a head. Men want her, women want to be her.

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▼ Why? Well, because while regular sanitary towels can only handle a medium amount of, um, juice…

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▼ … panty-headed Miss Sofy here can take in gallons of the stuff.

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▼ Thank you, sanitary panties, for protecting the entire world!

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Next week, anthropomorphic condom Bert explains why his ultra-large reservoir and ribbed flanks make him the best in the business.

Source/screenshots: YouTube/田中耕史 h/t Zaeega