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If you’ve ever wanted to wander the streets getting drunk in broad daylight without arousing suspicion, Japan has a solution for you – pouch alcohol. Instead of carrying around an obvious bottle or can, you can now get your alcohol in a little pouch like the kind you get vitamin jelly or kids juices in. You can slip it into your bag and discreetly sip on it like you’re just enjoying a low-calorie snack. You can do it on the train, in the park,  or even at work! No one will ever know! Of course, these are just examples, and we don’t recommend you actually do them. The RocketNews24 staff would certainly never endorse drinking on the job.

Alcohol in convenient portable pouches already exists in other countries, too, but the idea is really taking off here. Drinking in Japan is already less of a controversial issue than it is in the US or the UK, with convenience stores selling liquor 24 hours a day, 365 days a year. So it’s no surprise that the comments from Netizens, while a little surprised, are generally very complimentary, enthusing about the convenience of being able to carry alcohol around with you in a discreet pouch.

▼ Someone’s stocking up.

https://twitter.com/e19651030/status/589721929457610752

▼ These look just like jelly desserts, but they actually contain 5% alcohol.

▼ Nihonshu (sake) on the rocks.

▼ You can even get wine in a pouch! It doesn’t get much classier than this.

▼ You can pop it into the freezer for a refreshing cool down in hot weather.

▼ Nihonshu seems to be a popular choice for pouch drinks. And why not when you can already buy it in little cartons with a straw, just like a juice box?!

https://twitter.com/ayainbystanders/status/422309730724229121

▼ Here you can see the pouches lined up in the alcohol corner together with regular bottles and cartons (it’s common for cheaper sake and umeshu/plum wine to come in cartons in Japan).

Personally we think these fun and fuss-free adult beverages are a great idea, but that might just be because we here at RocketNews24 do enjoy a drink.

Source: Naver Matome
Top Image: @fuyukitisan on Twitter