Not that we like to brag or anything, but we totally called the newest fashion trend to hit Japan: panty scrunchies!

One year ago, we posted an article about how some Japanese net users were having a hard time seeing the difference between hair scrunchies and frilly underwear. It seems as if at least one pair of designers took that story to heart, since earlier this month they unveiled a new accessory based on that exact concept!

The new product for sale is called pantsu shushu (パンツシュシュ), literally “panty scrunchies.” We can’t imagine that the creative duo behind the new fashion item, Hiroka and Pochi, will find themselves with much competition on the market for something which looks like a regular scrunchie when tied…


…but actually untwists into an adorable pair of miniature undies!


Besides light-blue, the scrunchies also come in a lovely shade of pink and black:

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If that ingenious design still isn’t doing it for you, here are three other ways listed on the product’s website to enjoy your new fashion accessory:

1. Surprise your friends by casually pulling it out of your hair and remarking with surprise, “Oh my goodness, panties!”

2. Slip one around your thigh while basking in the warm glow of the summer sun and boys’ stares (OK, that’s a tad bit creepy…)

3. Secretly leave one on the desk of a boss you hate and watch as he/she becomes a source of laughter around the office.

The scruchies are available on Village/Vanguard’s online store for 756 yen (US$6.11) each. The site also proclaims such lofty tidbits of wisdom as “The possibilities are infinite! ‘Panties are the universe,'” and “This is Cool Japan.” That’s probably not what Gackt had in mind, either…

▼ Now if only these things were around back in 2010 when AKB48 filmed their music video for the single “Ponytail to Shushu” [“Ponytail and Scrunchie”]!

Source: Narinari
Images: Tumblr (Hirota to Pochi)
Top image: Tumblr (Hirota to Pochi) (edited by RocketNews24)