One of the few Japanese restaurateurs to gain international fame and popularity is Nobuyuki Matsuhisa. Better known by his professional moniker Nobu, the Saitama-born chef began his culinary career in Tokyo, before leaving Japan to open restaurants in Peru, Argentina, and the U.S.
Being so far away from the birthplace of Japanese cuisine, though, meant Nobu had to come up with new recipes and flavors that would suit the palates of his non-Japanese clientele. This often meant finding roles for locally available ingredients, but in one case, Nobu took things a step further by developing one of his own: miso powder.