Hide your kids, hide your wallet: Next cute shojo girls franchise is making its way through Japan

Japan has been very successful at drawing in fans worldwide with the likes of Sailor Moon, Pokémon, Dragon Ball and more, be it through the anime and manga series, trading cards, or video games (or all of the above). While not as successful on the international market, PreCure has definitely made huge waves among elementary school girls in recent years, but now a new contender is making its way into the spotlight.

Publisher Takara Tomy has released a new arcade game and related animated series last year entitled PriPara, which is short for Prism Paradise, and it seems to be the next big thing to seize the minds of little girls all over Japan (and subsequently the money of their parents).

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