Gachapon maker to change the shape of capsule toys: “GashaPon Can”

Only one month remains until the sales tax hike comes into effect raising the cost of most of the nation’s purchases by 3%. While for many businesses this simply means making adjustments to their prices, Japan’s vast vending machine industry is faced with a bigger challenge.

Due to their rigid payment and distribution system it’s difficult for them to expect customers to put an additional three one-yen coins into the machine. With the other alternative being to eat the cost themselves, companies such as Bandai are trying some creative approaches to the products themselves. The toy maker will begin selling can-shaped capsule toys (affectionately known as gachapon in Japan) at the end of the month.

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