In any industry, it’s important to keep innovating to stay one step ahead of your competitors. That’s true even for comic artist Okayado, whose stock-in-trade is sexy 2-D characters.

Okayado has been tapping a new market with his manga Monster Musume, also known as Everyday Life with Monster Girls, and its currently airing anime adaptation. As a true professional, though, Okayado knows that merchandising is the lifeblood of a successful franchise, and so he’s designed an anime girl pillowcase featuring Monster Musume’s female lead.

So far that’s par for the course for a hit among otaku, but what makes this pillowcase special is that it’s a shocking seven meters (23 feet) long!

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