Japan is a pro when it comes to creating confusing things. Whether it’s food, anime, toilets, or even methods of relaxation, it’s not uncommon to be baffled at the beginning, still not quite sure what happened at the end, and yet, for some reason, craving more when it’s all over.
So let’s welcome the latest awesome but very confusing thing Japan made: nowisee (pronounced “noise”). Is it an anime? A music video? A promotional video? Something… else? The answer to all of the questions is a resounding maybe, and the only way you can begin to understand is by watching it.
Tokyo Tsukiji fish market site to be redeveloped with 50,000-seat stadium, hotel, shopping center
Japanese ramen restaurants under pressure from new yen banknotes
Red light district sushi restaurant in Tokyo shows us just how wrong we were about it
McDonald’s new Happy Meals offer up cute and practical Sanrio lifestyle goods
French Fries Bread in Tokyo’s Shibuya becomes a hit on social media
Beautiful Red and Blue Star luxury trains set to be Japan’s new Hokkaido travel stars
Starbucks Japan adds a Motto Frappuccino to the menu for a limited time
Sakura tree falls on man at Sannenzaka near Kiyomizu temple in Kyoto 【Breaking News】
Studio Ghibli glasses cases let anime characters keep an eye on your spectacles
Pokémon Sleep camping suite and guestrooms coming to Tokyo Hyatt along with giant Snorlax burgers
All-you-can-drink Starbucks and amazing views part of Tokyo’s new 170 meter-high sky lounge
More foreign tourists than ever before in history visited Japan last month
Starbucks reopens at Shibuya Scramble Crossing with new look and design concept
Studio Ghibli releases new action figures featuring Nausicaä of the Valley of the Wind characters
Is the new Shinkansen Train Desk ticket worth it?
New private rooms on Tokaido Shinkansen change the way we travel from Tokyo to Kyoto
Beautiful Ghibli sealing wax kits let you create accessories and elegant letter decorations【Pics】
Studio Ghibli releases Kiki’s Delivery Service chocolate cake pouches in Japan
New definition of “Japanese whiskey” goes into effect to prevent fakes from fooling overseas buyers
Our Japanese reporter visits Costco in the U.S., finds super American and very Japanese things
Studio Ghibli unveils Mother’s Day gift set that captures the love in My Neighbour Totoro
Domino’s Japan now sells…pizza ears?
New Japanese KitKat flavour stars Sanrio characters, including Hello Kitty
New Pokémon cakes let you eat your way through Pikachu and all the Eevee evolutions
Sales of Japan’s most convenient train ticket/shopping payment cards suspended indefinitely
Sold-out Studio Ghibli desktop humidifiers are back so Totoro can help you through the dry season
Japanese government to make first change to romanization spelling rules since the 1950s
Ghibli founders Toshio Suzuki and Hayao Miyazaki contribute to Japanese whisky Totoro label design
Doraemon found buried at sea as scene from 1993 anime becomes real life【Photos】
Tokyo’s most famous Starbucks is closed
One Piece characters’ nationalities revealed, but fans have mixed opinions
We asked a Uniqlo employee what four things we should buy and their suggestions didn’t disappoint
Princesses, fruits, and blacksmiths: Study reveals the 30 most unusual family names in Japan
Beautiful Red and Blue Star luxury trains set to be Japan’s new Hokkaido travel stars
Starbucks Japan adds a Motto Frappuccino to the menu for a limited time
Sakura tree falls on man at Sannenzaka near Kiyomizu temple in Kyoto 【Breaking News】
Studio Ghibli glasses cases let anime characters keep an eye on your spectacles
Pokémon Sleep camping suite and guestrooms coming to Tokyo Hyatt along with giant Snorlax burgers
Foreign English teachers in Japan pick their favorite Japanese-language phrases【Survey】
Eight Japanese words we’d love to import into English
New private rooms on Tokaido Shinkansen change the way we travel from Tokyo to Kyoto
Katsudon vs. tonkatsu vs. katsu sandwich – What’s the best way to eat pork cutlet in Japan?
Japanese company starts project to restore Nakagin Capsules to capsule hotel
Kanazawa Curry Cola lets you have your fried pork and curry on the go!
Kyoto may be getting more modern, tall buildings as city relaxes development limits