Japan’s newest models are all about their busts: Classical statues reimagined as fashion idols

From hyperactive pear fairies to gross mushrooms, it seems that Japanese consumers have an appreciation for the unusual. Of course, it can be hard to predict exactly what will win hearts and minds, but that won’t stop people from trying to kickstart the newest craze.

Kadokawa, a publishing company among other things, Zarigani Works, a toy and merchandise production company, and Holbein, an arts materials company, have teamed up to turn classical statues into the latest hot items. They still haven’t revealed all the items they’ll be producing and it remains to be seen just how many people actually want products with Hermes’s statuesque face emblazoned on it, but you can’t blame them for trying!

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