Chinese company shines light on air pollution…creepy baby light

It’s well-known that air pollution is a major problem in parts of China. The situation has gone far enough that more and more organizations are beginning to fight back, trying to tackle the problem.

One such company is Xiao Zhu, who, in addition to producing air purifiers, has also taken up awareness-raising efforts. In their video titled “Breathe Again,” the company artistically projects the faces of children in pain onto the billowing white canvas of factory exhaust.

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