For many in Japan, the bright green hues and bitter tones of powdered green tea partners perfectly with all things sweet, making for an irresistible dessert flavour. Now, as springtime brings the first tea of the new season, convenience stores and sweet purveyors are releasing limited-edition matcha, or powdered green tea, desserts. We take a look at five of the most popular finds that Twitter users in Japan can’t wait to get their hands on.
- Mister Donut
The popular doughnut chain is well-known for its limited edition sweets and seasonal campaigns. This year, from 15 May, they’ve been offering up six different styles of matcha doughnuts, priced from 118 yen (US$1.16) for a single matcha doughnut to 1,188 yen ($11.66) for a tub of 30 bite-sized pieces. 
- Beard Papa
People in Japan are crazy for cream puff pastries, known in Japan as shu-kuriimu. One of the best places to try one is at Beard Papa, a company which was founded in 1999 and has since spread to many countries around the world, including Australia and the U.S.. 
- Circle K Sunkus
Convenience stores do a mean line-up of matcha sweets throughout most of the year. One of the most coveted desserts would have to be Circle K’s Kamadashi Premium Matcha Purin, a pudding which was available for an astounding one-day only, on 15 May. It has since become the stuff of legend amongst Japanese netizens, so is very likely to make a return soon. 
- Lawson
If you’re near a Lawson convenience store, you’ll be able to pick up a slice of matcha roll cake for 200 yen. 
- 7-Eleven
Here you can pick up their version of the shu-cream, with a good serving of plain and matcha-flavoured cream, for 165 yen. 
