Pump yourself up with Yokohama’s new extravagant Cool Fuel ice cream

With its slogan “Melt the Rule,” Cool Fuel offers a new kind of five-layered ice cream-eating experience centered on Mascarpone cheese flavor.

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Burger King Japan offering all-you-can-eat quad-burgers, whoever eats the most gets more in December

Beefy gauntlet has been thrown down once again by Burger King Japan.

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7-Eleven Japan releases a chocolate chip sandwich… that tastes like ice cream

This chilled sando is a convenience store must-try.

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This shop combines traditional Japanese sweets with…mayonnaise?!?[Taste test]

Even with a shop name like Mayo x Mayo, we weren’t expecting this much mayo.

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Starbucks adds new Fruit Gummy sweets to stores in Japan

Sure, Starbucks knows how to make a good Frappucino, but do they have what it takes to make good gummies? 

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Gun found in Japanese convenience store restroom, traced to forgetful on-duty cop

A public restroom stall shock that had nothing to do with cleanliness.

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New Square Enix Cafe reveals Final Fantasy, Dragon Quest, Nier, and Fullmetal Alchemist menu items

Tokyo’s new video game/anime eatery has a lot to love (and eat).

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Shinto shrine’s night sky firefly sweets are Japan’s newest breathtaking, mouthwatering desserts.

Firefly-viewing season provides the inspiration for breathtaking Japanese confectionaries.

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Family Mart commits “reverse fraud” in new Giant All-Star Festival, and we couldn’t be happier

At this Japanese convenience store chain, big is an understatement. 

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Retro fashion magazines from Tokyo’s street market remind Mr. Sato of a special gift from his dad

Mr. Sato is filled with appreciation for the other Mr. Sato.

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Godiva melts minds by releasing a new corn chocolate drink in Japan

We find out if this new limited-edition Chocolixir really tastes like corn potage soup.

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Order a cocktail, support a senior with Shinjuku Day Service Mojito at a handful of businesses

A new model of urban community collaboration in Shinjuku’s Kabukicho area connects the generations using mint as a bridge.

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New Tokyo sweets shop offers 648 different mochi ice cream dumpling combinations

Customizable Yukimi Daifuku shop makes an amazing variety of sweet treats so that you can find the perfect one for you.

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Fukushima City on edge as resourceful and violent bear still not found

Cunning bear managed to escape stand-off with police and hunters.

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Body of missing American college student found in Kyoto mountains

20-year-old on family trip to Japan had been missing since May 29.

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Japan’s cheap beef bowl chain Matsuya opens gourmet Premium Matsuya with Kobe beef…inside Matsuya

A tale of four Matsuyas, and a whole lot of gourmet wagyu beef.

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Colour Hunting: The hot new street photography trend changing how we see Japan

Some might say you haven’t truly seen Japan if you haven’t colour hunted.  

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Japanese rice cooker recipe gives us a tasty new way to enjoy vegetables and wieners

Quick and easy, this is a meal that’ll have you going back for seconds.

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Japan Railways partners with Overwatch, heroes hit the Shinkansen for bullet train collaboration

And yes, there is a reason Mercy is dressed that way.

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Ghibli’s No Face continues to demonstrate his generous character growth by dispensing soy sauce

Can you please pass the soy sauce, No Face?

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