Hiker needs to be rescued from Mt. Fuji two times in two days, but system is working as intended

There have been a lot of dumb hikers needing to be rescued from Japan’s tallest mountain recently, but this time the circumstances are a little different.

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Cup Noodle unveils first-ever cold-water instant ramen in Japan

Iconic instant ramen brand now has a cold-water-only version designed to beat the heat.

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Tokyo’s Giga Mart lets visitors “steal” from a convenience store… if cameras don’t catch you

Pull off a convenience store heist without breaking the law. 

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Starbucks Japan adds shaved ice desserts to the menu at select locations

Limited-edition granita with edible flowers gives us a cool alternative to Japanese kakigori.

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Studio Ghibli releases new Totoro coin purses…but who’s the blue character?

This Ghibli mystery makes us wonder if some Pom Poko-esque shapeshifting has been going on.

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Krispy Kreme Japan’s free doughnut deal could sway you from a convenience store breakfast

Once only available at select stores, this breakfast deal is now available across Japan.

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Studio Ghibli brings anime characters to the table with new Totoro placemat that’s like a movie cell

Make every meal a Ghibli one, with Kiki’s Delivery Service also joining the dinner party.

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Japanese government ID card and app to be required for certain Pokémon card purchases next month

The Pokémon Company is going to use the Japanese government’s My Number system. Will it be super effective in stopping scalpers?

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Onidon opens in Tokyo with unique fusion tempura rice balls you won’t find anywhere else

Onigiri tendon looks set to become Japan’s newest viral food sensation.

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Shizuoka police inspector punished for playing crane games on duty

To serve and get plush toys.

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Man arrested in Tokyo after allegedly luring foreign tourists into shady Kabukicho establishments

Tokyo police issue warning to overseas visitors as dozens of people report scams by suspected touts in the city’s nightlife district.

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7-Eleven Japan reimagines the fruit sando with new chocolate bread version

This might look like brown bread, but there’s nothing savoury about it. 

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Shake Shack has five regional shakes hiding on the menu in Japan, and here’s how to find them

Tokyo and Kyoto are just two of the places where you’ll find these secret gems.

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Burger King Japan goes viral for its new Big Mouth Dirty, but is it really worth the hype?

We find out why people are raving about this new limited-edition burger.

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Mister Donut becomes “Mrs. Donut” for sweet new Mrs. Green Apple collaboration

J-pop superstars take over Mister Donut with exclusive surprises for a limited time.

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Japanese recipe for Tempura Twinkies takes America’s favourite snack to a whole new level

Move aside, deep-fried Twinkies, Tempura Twinkies are in town.

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Studio Ghibli calendar figures are back, look amazing whether you check the date or not[Photos]

Give Totoro, No-Face, and Jiji a little time every day, and they’ll make sure you don’t forget the date.

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Enoshima’s magical night lantern festival is back this summer with spectacular views

An island transforms into a wonderland of digital art, musical sea shells, and 1,000 glowing lanterns.

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Hatsune Miku crosses over into the real world in Coolish videos with Hoshimachi Suisei[Videos]

These Coolish virtual idol videos are very cool.

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Japan’s Pokémon hot spring reinstalls all damaged statues, adds no-touching rule

Gyarados, Psyduck, and Vaporeon all needed repairs just weeks after the Pokémon footbath opened.

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