“I’m almost embarrassed by how good it is”: Our reporter really, really loves this fried rice

Think of this piece as our Japanese reporter’s love confession to this particular brand of frozen fried rice in honor of “Frozen Food Day.”

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Mysterious fireball flies across the sky over Japan’s northern island of Hokkaido【Video】

Sky and sea light up as phenomenon is seen at both ends of Japan’s largest prefecture.

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Godzilla constellation recognized by NASA as King of the Monsters claims a corner of space

Mt. Fuji constellation joins the kaiju in the gamma-ray-filled heavens.

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Tokyo Tsukiji inner fish market illegally reopens as protesting merchants sneak in, sell sashimi

Unhappy about government-mandated move to new facility, wholesalers occupy part of the market to do business as usual.

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Anime voice actress tells fan there’s not a woman in the world who’d be willing to marry him

Man asks for advice on how to marry a voice actress, gets told he could be a bachelor for life.

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Japanese weather woman causes a stir with photo proving she’s actually a university student

Aika Okita surprises everyone with a very different look offscreen.

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Tokyo has a BLUE sushi restaurant with all-you-can-eat BLUE sushi for just 400 yen (US$3.50)

Some people might say the color is wrong, but we can all agree the price is right.

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Korean pop star wears T-shirt commemorating Hiroshima atomic bombing, draws criticism in Japan

Photo surfaces following overseas concert by BTS as band continues to gain international popularity.

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We try ice cream with a topping of natto fermented soybeans, because the Internet told us to

Salty things are delicious on ice cream…but no one ever said anything about stinky things.

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No tricks, double treats as we try Starbucks Japan’s Halloween Witch and Princess Frappuccinos

Two enchanting newcomers just showed up at Starbucks, and we’re here to let you know which is right for you.

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Cherry blossoms are blooming in Japan in October, but why?

The country’s symbol of spring is being spotted in mid-autumn, so we held a one-man sakura party to celebrate!

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Japanese netizen’s sole talent of making dense foam out of face wash impresses Internet

This person may not think they’re good at anything else, but they sure are good at making bubbles.

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Buying a can of coffee from an unmanned, AI-controlled kiosk in Tokyo

Mr. Sato goes on a speed coffee run with no humans to hold him up…or are there?

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The Body Shop unveils handsome anime wizard characters for vegan beauty product in Japan

The Body Shop anthropomorphises a best-selling skincare item with Three Wizards and The Moisture Princess.

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Barack Obama tells the world he doesn’t care about Pokémon【Video】

The former U.S. president encourages you to choose someone other than Pikachu.

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We run a camellia oil-infused brush through our tresses and set them a-gleam, only spend 100 yen

Our in-house bargain beauty buff has found yet another method to upgrade his locks. How shiny can a 100-yen camellia oil brush make your hair?

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Shiseido promises confidence for the lovelorn with their spellbinding new makeup ad【Video】

This new commercial stars Halloween costumes, luscious visuals, lipstick that dances and leaps from your face… plus a sweet, inclusive ending.

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We venture out of our comfort zone with fried chicken and hamburger-flavored instant noodles

Will the world’s most famous fast foods pair well with cup ramen?

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Does instant noodles cooked with rice make super noodle rice?

Just because two things taste great, doesn’t mean they always taste great together.

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Is this common Japanese phrase for “goodbye” the reason for Japan’s crazy overtime hours?

When you’re leaving the office before your coworkers, you don’t tell them “Sayonara,” you tell them “I’m being rude.”

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