Sanrio amusement park in Tokyo to host Psycho Game horror event this summer[Video]

After Hello Kitty goes home for the day, some decidedly less cute characters will be taking over Sanrio Puroland.

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Final Fantasy VII’s Sephiroth finds happiness in a canned cocktail[Video]

Hero-turned-villain enters the celebrity endorser stage of his character arc.

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Nagasaki high school students collab with sweets veteran to release carrot nama dorayaki

Students let a local agricultural product shine by partnering with a 215-year-old sweets maker for a new take on a classic Japanese treat.

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What are the worst things about living in the Japanese countryside?[Survey]

The slow life isn’t always the easy life.

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Japanese sweets souvenirs don’t get more beautiful than this

Traditional details make this a gift to remember.

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Brand-new Square Enix Cafe to open in Tokyo…and in Los Angeles too!

Both sides of the Pacific are getting new themed cafes with attached merch shops from the video game developer of Final Fantasy and Dragon Quest.

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Japanese film studio Toei announces first three video games from newly created Toei Games

Toei or not Toei? That is the question.

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Hello Kitty is now a transforming truck robot[Photos]

Optimus kawaii.

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Japanese convenience store brings rice balls back to 100 yen – Is this deal worth it?[Taste test]

As onigiri prices continue to rise everywhere else, Lawson Store 100 stays true to its name.

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What’s up with the “mosquito buzz” noise at Shibuya Station?

If you’ve ever felt irritated around this part of Tokyo, this might be the reason why. 

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Studio Ghibli adds new anime character puppet socks to its merchandise store in Japan

No Face, Catbus and Totoro come to life as unique puppets for your feet. 

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7-Eleven Japan’s cooked-in-store takoyaki is here! How does it fare against the street food king?

We pit the convenience store challenger against Tokyo’s favorite maker of Japan’s beloved octopus dumplings.

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Burger King Japan launches King Fusion, and the possibilities are endless (and delicious)

The Burger King sundae line feels like a perfect match for the Japanese sweets scene.

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Tsujihan sushi bowl restaurant goes viral with foreign tourists, but is it worth the hype?

A Japanese diner shares their take on the kaisendon restaurant that’s exploded in popularity amongst overseas tourists.

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Tokyo’s city hall changes dress code, workers now allowed to wear shorts[Videos]

Business-formal tradition melts away in modern-temperature Tokyo.

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Tifa’s Final Fantasy VII bar is going to pop up in real-world Tokyo

Seventh Heaven becomes Lemon’s Heaven.

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Buddhist priest arrested for using health insurance card he found on the street

Priest enlightened himself of the burdens incurred when paying for insurance.

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Japanese convenience store gives away free ice cream with creative ad at Shinjuku Station

An even more convenient way to get ice cream. 

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G-cha & Ba-cha serves Japanese green tea with a heartwarming backstory in Tokyo

When you support these cool grandparents, you’ll get a lot in return too.

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Happy 40th birthday, Up, Up, Down, Down, Left, Right, Left, Right, B, A!

You don’t look a day over 30 lives.

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