Does washing rice in this Japanese pouch really make it more delicious?

We test the Okome Pouch, which uses a patented method to make rice more delicious… and easier to wash.

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Can hanging a handy fan on your crotch keep you cool in the Tokyo summer? SN24 investigates

Mr. Sato and his crew strut through Shinjuku like cocks of the walk, but can their meat beat the heat?

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7-Eleven Japan’s Ramen Machine is a viral hit, but there’s one glaring problem

Well, two if you take into account how rare they are to find. 

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Burger King goes viral in Japan for opening new store in a Japanese-style building

U.S. dining and Japanese architectural design come together at this eye-catching new location.

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Japanese pudding gets a massive big-eats upgrade at this Tokyo cafe

Can we demolish a four-kilo purin made with 32 eggs? 

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Visiting Fukui can teach travelers how to make, and smash, Japanese kawara tiles [Photos]

Echizen Seramika shares the techniques for both as part of its cool factory tour.

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Japan’s middle-aged fairy man character stole our reporter’s heart in a hot spring town

Atsuo fell in love with Atami, and Natsuno fell in love with Atsuo.

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Mt. Fuji may soon require off-season climbers to register with government or pay for their rescues

The question of whether it’s illegal to hike Mt. Fuji in the off-season is complex, and so is the question of who should pay for it.

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Starbucks Japan unveils first-ever vending machine, with an exclusive coffee drink

A new way to get a taste of Starbucks.

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Ghibli store Donguri Kyowakoku now has special frames to protect your anime art Paper Theater kits

Studio Ghibli specialty shop wants to keep your papercraft Totoro safe.

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New Gundam megastore announced for one of Tokyo’s most popular tourist neighborhoods

A new mecha mecca is coming to Shibuya.

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TeamLab is building a new Tokyo museum, and it’s the digital art group’s biggest ever

As TeamLab’s fame continues to grow, so too does the size of its art museums.

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Studio Ghibli releases new onigiri rice ball-shaped lunch bag for Kiki’s Delivery Service fans

Carry your lunch like a magical delivery from the famous anime movie. 

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Don Quijote ear cleaner sucks, and was criticised by customers, but is the new version any better?

Find out if the new ear cleaner sucks more than the old one.

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Japanese mayors challenge each other to nighttime ninja battle, now recruiting participants

The Tensho Iga War resumes as a way to actively celebrate the history of two ninja towns.

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Tokyo’s Shibuya puts up new posters asking visitors to use recycle boxes properly

Campaign is neighborhood’s latest attempt to keep litter and overtourism in check.

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Real-world Zelda Master Sword on the way from American toymaker, plays game music and sounds

Nintendo’s iconic Legend of Zelda weapon could be yours to wield.

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Two American women attempt to smuggle US$1 million worth of cannabis into Tokyo for a free trip to Japan

Suspect says she wanted to see Japan, but this was not the way to go about it. 

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Roaming rubbish bin robot at Shinjuku Station solves the problem of where to put your trash

Japanese railway company comes up with a cute solution to one of the biggest problems for overseas tourists.

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Ghibli’s Toshio Suzuki not impressed by generative AI images, Hayao Miyazaki thinks even less of them

As usual, Miyazaki doesn’t have time for anything that runs counter to his artistic principles.

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