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An ad you won’t want to skip: Honda’s animated short is dropping jaws【Video】

Sep 23, 2015

Honda has come a long way since being founded in 1946. Now world-renown, the company has moved on to become the world’s largest manufacturer of motorcycles, as well as internal combustion engines. Automobiles aren’t the only things it produces either, with lawnmowers, planes, and robots among its list of products.

This new short animation, created by stop-motion masters PES, illustrates Honda’s unique transformation and accomplishments over the years. The two-minute film took a team of dozens of animators and illustrators four months and thousands of original drawings to complete. Keep in mind the fact that absolutely none of this is computer generated—a rarity in this day and age—which makes the animation all the more jaw-dropping.

http://www.youtube.com/watch?v=fLCEd8xk1BE

You may already have seen some of PES‘s other famous shorts, like “Submarine Sandwich” or “Fresh Guacamole“, both of which have an abundance of creativity, but “Paper” here just might take the cake for the sheer amount of time and effort it took to create.

As the PES team talks about in the behind-the-scenes video below, even in this day of hyper-advanced technology, most of Honda’s creations still begin on paper as a sketch or design, which is why they went the route they did with this film.

Just as everything Honda has come out with, this short film too was the product of a huge team effort, a message which really came through in the end as a number of the animation team came together with their hands for the final scene.

Great work! We hope to see more innovative products from both Honda and PES in the near future.

Source and top image: YouTube/PESfilms via Kotaro Blog


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