Honda

Major Japanese ramen chain’s logo confuses Honda cars’ AI

Although in the cars’ defense I never really knew what that logo was supposed to be either.

Read More

Japanese schoolgirl takes car salesman on test drive he’ll never forget in cool Honda ad【Video】

Sports car dealer learns that looks can be deceiving.

Read More

An ad you won’t want to skip: Honda’s animated short is dropping jaws【Video】

Honda has come a long way since being founded in 1946. Now world-renown, the company has moved on to become the world’s largest manufacturer of motorcycles, as well as internal combustion engines. Automobiles aren’t the only things it produces either, with lawnmowers, planes, and robots among its list of products.

This new short animation, created by stop-motion masters PES, illustrates Honda’s unique transformation and accomplishments over the years. The two-minute film took a team of dozens of animators and illustrators four months and thousands of original drawings to complete. Keep in mind the fact that absolutely none of this is computer generated—a rarity in this day and age—which makes the animation all the more jaw-dropping.

Read More

Waku Waku Gates and Magic Seats make Honda minivan cooler than it should be

Motor vehicles can generally be divided into two camps: function and style. On one end of the spectrum you might find head-turning sports cars that look sweet and can outrun both Smokey and the Bandit. On the other you’ll find minivans: the wonks of the automotive world.

Despite being extremely handy in daily life, minivans are so intrinsically uncool that even an “ironic cool” valued by hipsters cannot be found in them. However, there is something special about the latest Honda StepWGN that’s making people say “Cool! I want one!” and “That’s pretty awesome.”

Read More

New Bakuon! custom motorcycle lottery has anime fans’ hearts racing

Sometimes otaku get a bad rap, considered introverts who obsesses only over things like anime or video games. But actually there are quite a few otaku out there who enjoy a multitude of pastimes like photography, fashion, and motor sports. For the lattermost, there’s a whole scene dedicated to customizing vehicles catering to anime and manga enthusiasts who want the best of both worlds.

In particular, fans of the manga Bakuon! have been psyched since two custom-built motorcycles featuring characters Sakura Hane and Rin Suzunoki were shown earlier this year at the Tokyo Motorcycle Show, and the machines have since been put up for grabs as part of a draw sponsored by eBook Japan.

Read More

HondaJet makes its first flight in Japan as it nears full-scale production in the US

After several decades of research, development, and testing, the HondaJet is almost ready for delivery. But even though the business class jet, which the Japanese media has referred to as the “realization of the company founder’s dream,” is nearing certification through test flights in the United States, it hadn’t actually made an appearance in the skies of Japan…until this week!

Read More

Honda readying a Fuel Cell Vehicle for buyers next year, just in time to challenge Toyota

Toyota recently announced it plans to begin consumer sales of a Fuel Cell Vehicle sometime around the beginning of 2015, which has the potential to be a huge step towards a more environmentally-friendly system of personal transportation. Rival carmaker Honda isn’t about to let Japan’s largest auto manufacturer have this new field all to itself, though, as it looks to be moving ahead with plans to start selling an FCV of its own within the country that aims to be the class leader in both performance and price.

Read More

Honda’s little robot that acts like a human is something you have to see

Fourteen years ago, Honda introduced the first generation of Asimo, a humanoid robot designed to be an assistant to people with limited mobility. It was also something of a public relations push to get people interested in studying science and mathematics. You’ve likely seen it before — it looks like a short, all-white astronaut.

A lot has changed since its first unveiling. Honda just showed off its latest Asimo build on “Live with Kelly and Michael,” and we’re impressed by what we saw:

Read More

World’s fastest what now?!

Honda UK has attempted to set a new Guinness World Record for speed—but it wasn’t with a car or motorcycle. They have aspired to be the manufacturers of the world’s fastest riding lawn mower!

Last July, the automobile giant announced that they had modified a single model HF2620, which they expected to reach 130 mph (160 km/h). It had also surpassed 100 mph in trial runs, though it’s not official until the Guinness crew is there to verify. On March 6, they met at a test track in Spain to see if it would break the existing record of 87.83 mph, set in May, 2010. And the results were…

Read More

Girl runs away from home to stop her parents from buying a Japanese car

International relations and teenagers–two things that are nearly impossible to understand. Decades of study have been devoted to both of these bewildering topics, and we’re still no closer to figuring either of them out. Fortunately, they rarely overlap!

However, sometimes even teens can get passionate about politics. And that’s when things get really, um, unique.

Read More

Honda’s latest ad packs a lot of cool optical illusions into a single minute

Everyone loves a good optical illusion – that immediate shock at what you just saw and that feeling of satisfaction when your brain catches up to figure it out. The recent boom of 3D street art like that we saw from China recently has pushed illusions to a new level.

This sense of amazement has been harnessed and crammed into a one-minute commercial for Honda’s new mid-sized SUV, the CR-V. Having been put up on 17 October it’s been well received by viewers who call the ad “Awesome” and the “Best car commercial ever!”

Honda has been known to put out some clever spots before, so this shouldn’t disappoint. Let’s take a look.

Read More

New king of hybrids: Honda’s new Fit Hybrid to boast a 85.6 mpg fuel efficiency level

Up until now, if you were asked to think of the most efficient hybrid car on the market, surely what would have been at the top of your list is the Toyota Aqua. After all, it boasts a 35.4 km/L (83.2 miles per gallon) spec. that really cannot be ignored. However, the latest offering in hybrid vehicles from Honda, named the Fit Hybrid, goes one step beyond in redefining the notion of fuel efficiency. Boasting energy efficiency levels of 36.4 km/L (85.6 mpg), it steals the lead from the Toyota Aqua. Honda’s Fit Hybrid is expected to be introduced and go on sale in September 2013 in Japan and in terms of hybrid cars, if you exclude the Plug-in Hybrid Vehicles (PHV), is set to become the most fuel efficient car in Japan. We’re sure many hybrid car enthusiasts can’t wait to hear more, so check out the juicy details right after the jump.

Read More

Honda’s cool new “Hands” video just made our day

It may be just a bit of clever PR, but this video released by Japan’s Honda Motor Company earlier this week, simply titled “Hands”, is one of the coolest shorts we’ve seen in a long time.

Beginning with the line “Let’s see what curiosity can do,” the video treats us to a look at some of the company’s creations past, present and future, all in the form of sleight of hand tricks, topped off with a generous helping of computer-generated magic. Check out the full video after the jump.

Read More

Cage Match! Honda Fit vs. Volkswagen Jetta

The Honda Fit, known as the Honda Jazz in Europe, is a subcompact that has been around since 2001. The second generation of the vehicle debuted in 2007, at, you guessed it, the Tokyo Motor Show. The Jetta by Volkswagen, currently in its sixth generation, has been around a little longer, debuting at the Frankfurt Auto Show in 1979. Since the Fit first appeared on the scene back at the beginning of the millennium, the question on the collective mind of auto industry has been, “What would happen if these two met head on? Well, Chinese scientists Sunday drivers have finally provided us with the definitive answer.

Read More

Honda to lend out more ASIMO-based walking belts for fine tuning in Japan

It’s been a few years since Honda first announced the ASIMO (Advanced Step in Innovative MObility) robot and its associated promises of a better cybernetic tomorrow. But now, the company seems to be doing some further beta testing for its Stride Management Assist technology which will assist in the rehabilitation of people with movement disabilities.

On 28 May, Honda announced it would be lending out 100 units free of charge to hospitals across Japan in order to monitor their performance and fine tune these robotic power walking belts.

Read More

Japanese Companies Expected to Still Be Around in 50 Years: No. 3 Japan Rail, No. 2 Honda, and No. 1…


Risk Monster, a credit management outsourcing service that calculates bankruptcy risk, recently announced the results of its first survey asking, “Which Japanese Companies Do You Expect to Still Exist in 50 Years.” The survey was conducted over the Internet on Feb. 25 and 26, and received 1,000 valid responses from influential individuals between the ages of 20 and 69.

Coming in third was Honda, second place went to the East Japan Railway Company, and grabbing the top spot was…
Read More

Honda Unveils Uni-Cub: Segway For La Derriere (Unoriginal Title, but Oh So Accurate and Concise)

At a Tokyo press event, Honda showed off its single-rider, hands-free personal mobility device, the Uni-cub. The Uni-Cub can move in every direction  just by shifting your weight, including rotating in place, and is about the height of a chair, so you can put your feet on the ground at any time. One of the biggest advantages is that your hands are free, so you can hold a sign that says, “I believe I’m more awesome than you”. Read More

“Damned if we lose!” Honda Sends Declaration to Competitors and Urges Japan Forward In New Commercial

After last year’s earthquake and tsunami in Northeast Japan disrupted global supply chains and halted auto protection, there were doubts over how long it would take Japanese automakers to get back on their feet.

Yet while Japan’s auto industry is still suffering from the aftermath of the disaster a year later, the three biggest carmakers—Toyota, Honda and Nissan—are rebounding faster than initially expected.

Perhaps as a display of this resilience, Honda has issued a manifesto to the world with its newest TV commercial that it won’t stand to be left in the dust.

Read More