Anti-drug posters and commercials usually have a way of getting us down. Dark images of despair, death and homelessness rely on realism to get the message across, leaving us with tiny mental scars as a warning to stay away from the dark side and walk on the right side of life.
Here in Japan, though, anti-drug tactics are very different. Instead of scaring citizens, animated images are used to inform and empower people. And when the Tokyo Metropolitan Government enlists the help of the Survey Corps and Colossal Titan to fight the war on drugs, you’ve got a campaign that catches everyone’s interest.
The Tokyo Bureau of Social Welfare and Public Health is the brains behind the collaboration, created to build awareness ahead of the upcoming International Day Against Drug Abuse and Illicit Trafficking on 26 June.
Let’s take a closer look at that video, shall we?
The highlight of the campaign is a one-minute video starring our favourite characters from Attack on Titan caught up in the action and excitement of a battle scene.
Eren, who knows all about the dangers of mind and body transformations, gives a brief overview of dangerous drugs and their negative effects.
Dangerous drugs can cause hallucinations and delusions, loss of consciousness, respiratory arrest, and even death.
So take heed when the Colossal Titan appears steaming over the city, displaying a gigantic, cross-armed “batsu” pose, commonly used in Japan to represent “X”, meaning “no” or “not good”.
▼ Colossal Titan’s tagline reads, “All humanity, fight dangerous drugs!”
Remember, kids: don’t do drugs. Or you’ll have to deal with the wrath of a Colossal Titan bearing down on you.
Source: IT Media
Images: YouTube/Tokyo Tokyo Bureau of Social Welfare and Public Health