Containing real throat lozenge powder, this new release is one of the most unusual Kit Kats seen in Japan to date.
It’s no secret that Japan is the land of amazing Kit Kat flavours. From melon-and-cheese flavoured varieties to ones frozen in dry ice to minus-196 degrees Celsius, Nestlé Japan continues to prove that nothing is impossible when it comes to unusual limited-edition releases, and now they’re wowing us yet again with what might just be their most unique offering to date.
Called Kit Kat Nodo Ame Aji, which translates to Kit Kat Cough Drop Flavour, this new chocolate actually delivers a dose of 2.1 percent throat lozenge powder in every serving.
According to Nestlé, the ground cough drop powder has been kneaded into the white chocolate layers of the Kit Kat to provide a “fresh and invigorating flavour”.
Accompanying the unique release is some equally unusual packaging which features the image of Yasutaro Matsuki, a former national soccer player and manager who’s also well-known for his work as a soccer commentator. His enthusiastic commentary acts as the perfect inspiration for the sweet, which has been designed to support Asahi TV sports broadcasts while helping to soothe the throats of supporters as they cheer for the Japanese soccer team.
Each box, which contains three individually wrapped Kit Kats, features an image of Matsuki yelling out “It’s one more point! Another point!!” alongside a slogan that reads “There’s a battle there that most definitely can’t be lost”, as a nod to the fact that Kit Kat is pronounced “Kitto Katsu” in Japan, which literally translates to “Surely Win”.
So whether you’re suffering from a sore throat or in need of some extra luck to help ensure success on or off the sporting field, the Cough Drop Kit Kat should be at the top of your shopping list this summer. Retailing for 140 yen (US$1.28) at convenience stores across Japan from 21 August, the limited-edition release will only be available to purchase until 10 September, following the 2018 FIFA World Cup Russia Asian final qualifying broadcast against Australia on 31 August and against Saudi Arabia on 5 September.
Source, images: PR Times