Teaming up with the South Korean ad agency Innored, popular outdoor brand The North Face set out to promote their slogan, “Never Stop Exploring,” by challenging unwitting customers to prove that they are worthy of the pricey goods that they were trying on.
Based on their expressions of confusion, shock and utter fear, none of these customers were planning on being especially adventurous that day, but as the floor opened up beneath them and a selection of The North Face goods was dangled before their eyes as they clung to the wall, they soon found their inner adventurer.
We’re sure the ad’s makers had a great time watching, but we bet these unfortunate shoppers weren’t quite so amused…
▼ One shopper holding on for his dear life!
So, what do you do when the floor you are standing on starts to retract and you have nowhere to run? Why, scramble up the wall conveniently covered in indoor rock climbing holds, of course! For those customers who rose to the challenge, a second trial presented itself.
▼The grand prize hanging just out of reach.
Down from the heavens dropped the best, most comfortable, most desirable The North Face jacket yet. But nothing in the outdoors comes easily, so leaving the coat just out of reach of the shoppers, a 30-second timer started counting down. Oh no! Only 30 seconds to figure out how to grab this awesome jacket. Pray tell, what do you do? The simplest solution: jump.
▼ How badly did she want that jacket? Badly enough to face her fears, it seems.
Thankfully the retracted floor revealed a big squishy mat so no shoppers were injured during the filming of this advertisement and all successful participants were seemingly overjoyed with their new, free, The North Face jackets. Really, I haven’t seen that much pure excitement or feeling of achievement in a long time. Way to go shoppers! I hope this event inspired you put those new jackets to good use in the real outdoors. (No, I’m not seething with envy, why do you ask?)
▼ She did it! That’s a happy customer, if I’ve ever seen one.
Source: Adweek
Video/Images: YouTube (The North Face Korea)
Starbucks Japan unveils new sakura cherry blossom collection for hanami season 2026
Studio Ghibli now sells Ursula’s backpack from Kiki’s Delivery Service at its anime shop in Japan
7-Eleven Japan now sells bagels…cooked in bamboo steamers
Visiting Japan’s one-and-only, and only-for-a-limited-time, Dragon Ball noodle restaurant[Photos]
One Piece creator has hidden secret of anime treasure’s identity in chest at bottom of real-world ocean
Starbucks Japan unveils new sakura cherry blossom collection for hanami season 2026
Studio Ghibli now sells Ursula’s backpack from Kiki’s Delivery Service at its anime shop in Japan
7-Eleven Japan now sells bagels…cooked in bamboo steamers
Visiting Japan’s one-and-only, and only-for-a-limited-time, Dragon Ball noodle restaurant[Photos]
One Piece creator has hidden secret of anime treasure’s identity in chest at bottom of real-world ocean
Over four billion yen in lost cash was found in Tokyo last year, setting new record
Sakura Festival in Chiyoda mixes illuminations, boats, music, and Rilakkuma in the heart of Tokyo
Tokyo Babylon anime reboot project cancelled after multiple copied designs discovered
The results are in! One Piece World Top 100 characters chosen in global poll
Tokyo has a brand new Harry Potter shop with its own butterbeer bar – Let’s see what’s inside【Pics】
Starbucks Japan releases first-ever Hinamatsuri Girls’ Day Frappuccino
Japanese restaurant chain serves Dragon Ball donuts and Senzu Beans this spring
Is Tokyo Station’s startlingly expensive wagyu bento boxed lunch worth its high price?[Taste test]
Japan’s cherry blossom season predicted to start earlier than we’d thought, especially in Tokyo
Japan Extreme Budget Travel! A trip from Tokyo to Izumo for just 30,000 yen [Part 2]
Japan’s craziest burger chain takes menchi katsu to new extreme levels
Viral Japanese cheesecake from Osaka has a lesser known rival called Aunt Wanda
Japan’s newest Shinkansen has no seats…or passengers [Video]
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Foreigners accounting for over 80 percent of off-course skiers needing rescue in Japan’s Hokkaido
Super-salty pizza sends six kids to the hospital in Japan, linguistics blamed
Starbucks Japan unveils new sakura Frappuccino for cherry blossom season 2026
Foreign tourists in Japan will get free Shinkansen tickets to promote regional tourism
The 10 most annoying things foreign tourists do on Japanese trains, according to locals
Take a trip to Japan’s Dododo Land, the most irritating place on Earth
Naruto and Converse team up for new line of shinobi sneakers[Photos]
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Over four billion yen in lost cash was found in Tokyo last year, setting new record
Sakura Festival in Chiyoda mixes illuminations, boats, music, and Rilakkuma in the heart of Tokyo
Tokyo Babylon anime reboot project cancelled after multiple copied designs discovered
The results are in! One Piece World Top 100 characters chosen in global poll
Tokyo has a brand new Harry Potter shop with its own butterbeer bar – Let’s see what’s inside【Pics】
Japan’s cherry blossom season predicted to start earlier than we’d thought, especially in Tokyo
Chocolate takoyaki?? We try the limited-edition sweet that looks just like fried octopus balls
Rakuten randomly offers 58 New Year’s osechi feasts in Japan, but did we get a star or a dud?
Sushi Pokémon Tatsugiri inspires real-life Pokémon sushi and Japanese kitchenware line【Photos】
Is Starbucks Japan’s new Hinamatsuri Girls’ Day Frappuccino suitable for adults?
What’s so special about Japanese swords? We interview master katana maker Norihiro Miyairi!
Family Mart ups its convenience store food game with special burger from beef bowl chain Matsuya
Sakuramochi festival sweetens things up at Tokyo’s Seibu Ikebukuro this season