
A new online service called Bemool has just been launched in Japan targeted at men who don’t know how to dress themselves. For a meager service fee of 5,000 yen (about $60 US), a stylish and pretty expert will go out and buy some outfits for you, something that is no doubt a god-send for shopping-averse–hell, going-out-in-public-averse–net denizens.
These lovely young ladies, who draw their fashion expertise from modeling, working in the apparel industry, attending design schools, and the like, consult with clients on a one-to-one basis in order to purchase clothes that match their individual style and fashion aspirations. Users stipulate how much money they would like to spend, from 20 to 300 thousand yen (about $250 to $3800) and then answer a questionnaire on the website about how often they go clothes shopping and the look they are going for. About 2 weeks later, they receive a package containing their new duds.
Users can pick a stylist from the 9 profiles on the site and send them out to choose clothes and coordinate outfits on their behalf. The stylist will even include a note in their own handwriting explaining which items go together and giving other fashion advice. Currently, Bemool is limiting the number of users to just 100 to ensure this individualized attention.
And, gentlemen, lest you think this kind of service is below your fashion abilities, be warned that according to a survey Bemool conducted, 74% of women report being disappointed in their man’s choice of attire. Perhaps you better snatch up one of those 100 spots before it’s too late…
Via IT Media News








Tokyo’s host club photo studio will have you looking like the coolest Kabukicho club king
Sleeping next to your celebrity crush hug pillow not enough? Now you can peel his clothes off
Japan approves foreign resident visa renewal fee increases of up to 967 percent, starts soon
Japan tripled its departure tax to fund tourism but is using the money on cherry blossoms and bears
Tokaido Lumière Express: Stay overnight inside the Shinkansen from Osaka to Tokyo
McDonald’s Japan reveals exclusive new Tsukimi moon viewing collection for 2026
Nike x One Piece collection brings Devil Fruits to sneakers and streetwear in Japan
Nephew of Studio Ghibli director Hayao Miyazaki serves up Totoro Shaved Ice in Tokyo
Data suggests increased bear sightings have led to a decrease in mountain climbers across Japan
Ministop brings bulked up Okinawan-style rice balls to mainland Japan for one week only
Starbucks Japan adds new Customisation Bar to stores, with free ways to hack your food and drink orders
Domino’s puts a new spin on moon viewing with Tsukimi dango-inspired tarts in Japan
7-year-old boy left behind on Mt. Fuji by his own dad
Sushi Bus: Japan’s first conveyor-belt bus lets you eat sushi while sightseeing around Tokyo
Studio Ghibli unveils new interactive stationery dioramas that bring anime movies to life on your desk
Anime fans can now wear a Seiko watch inspired by Japan’s One Piece Shinkansen
7-Eleven Japan brings back best-selling flat croissant that became a hit on social media
Studio Ghibli composer Jo Hisaishi just set three Guinness Records
Foreign hiker on Mt. Fuji loses consciousness and dies, becoming climbing season’s second fatality
We recommend not buying one pack of Japan’s new convenience store corn soup-flavor fried chicken
12-year-old British girl who went missing in Tokyo found safe after visiting anime sites around Yokohama
Air-conditioned dress shirts arrive in Japan to save working professionals from sweltering heat
Pokémon Center Online designates first Pokémon items that will require Japanese ID card to buy
Japanese toilet aims to attract foreign tourists but not everybody is happy about it
Tokyo’s newest viral dessert is like a Japanese parfait inside a bread bun [Taste test]
New Japanese vending machine at Shinkansen station sells cups of ice on platform
Study finds hundreds of people in Indonesia legally named after Naruto, Inuyasha, other anime stars
Japanese vending machine sells freshly squeezed lemon juice with a futuristic light show
Japan announces sudden 400-percent increase in visa fees for foreigners entering the country
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Studio Ghibli has a new anime out, and there’s only one place in the world where you can see it
Starbucks Japan releases new drinkware and goods for Valentine’s Day
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Tokyo subway installing new ticket gates that don’t accept payment through Suica or other IC cards
Japanese ninja certification exam attracts 131 candidates from Japan and abroad
Salomon releases Japan-exclusive Mt. Fuji hiking gear that doubles as an amazing souvenir
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】