
A new online service called Bemool has just been launched in Japan targeted at men who don’t know how to dress themselves. For a meager service fee of 5,000 yen (about $60 US), a stylish and pretty expert will go out and buy some outfits for you, something that is no doubt a god-send for shopping-averse–hell, going-out-in-public-averse–net denizens.
These lovely young ladies, who draw their fashion expertise from modeling, working in the apparel industry, attending design schools, and the like, consult with clients on a one-to-one basis in order to purchase clothes that match their individual style and fashion aspirations. Users stipulate how much money they would like to spend, from 20 to 300 thousand yen (about $250 to $3800) and then answer a questionnaire on the website about how often they go clothes shopping and the look they are going for. About 2 weeks later, they receive a package containing their new duds.
Users can pick a stylist from the 9 profiles on the site and send them out to choose clothes and coordinate outfits on their behalf. The stylist will even include a note in their own handwriting explaining which items go together and giving other fashion advice. Currently, Bemool is limiting the number of users to just 100 to ensure this individualized attention.
And, gentlemen, lest you think this kind of service is below your fashion abilities, be warned that according to a survey Bemool conducted, 74% of women report being disappointed in their man’s choice of attire. Perhaps you better snatch up one of those 100 spots before it’s too late…
Via IT Media News








How fashionable can you be with $82 at Forever 21? Mr. Sato finds out!
According to this encyclopedia of Japanese otaku fashion, which one are you?
Do you dress like Tokyo or Osaka? Study creates one outfit for every Japanese prefecture
Would you date a girl dressed head to toe in Uniqlo? 76% of men say “of course!”
Tokyo’s host club photo studio will have you looking like the coolest Kabukicho club king
Starbucks Japan teams up with Traveler’s Company for new stationery and goods collection
Pokémon Center Online designates first Pokémon items that will require Japanese ID card to buy
Kochia calling: Right now is a great off-season season to visit this beautiful Japanese park
Over 400 titles of free translated manga from publisher Shueisha available for a limited time
Pokémon comes to McDonald’s Japan for new Happy Meals toys, brings every generation’s starters
Resident Evil’s terrifying Licker becomes a bag in Japan that wants to feed you
Akita Kanto Festival, one of Japan’s most spectacular summer festivals, gets an anime twist this year
Japanese convenience store Lawson now has stir-fried noodle-cooking robot chefs
Japan’s largest online flea market reminds users that selling used school swimsuits is prohibited
Starbucks Japan to open Shinkansen platform stores at Kyoto and Nagoya stations
Air-conditioned dress shirts arrive in Japan to save working professionals from sweltering heat
Tokyo’s newest viral dessert is like a Japanese parfait inside a bread bun [Taste test]
Japanese vending machine sells freshly squeezed lemon juice with a futuristic light show
Starbucks Japan releases first-ever gacha capsule toys, featuring iconic menu items as plush coffee charms
7-Eleven Japan adds new chocolate fruit gummies to its sweets range, but are they worth the hype?
7-Eleven Japan now offering baked-in-store pizza by the slice with two very different topping sets
Studio Ghibli’s No Face twirls to sound of Spirited Away’s theme song in beautiful accessory box
Starbucks Japan opens new store inside historic seaside quarantine station near Tokyo
Live-action Princess Mononoke is coming to streaming as a live event, previews look amazing [Video]
Studio Ghibli has a new anime out, and there’s only one place in the world where you can see it
Tokyo subway installing new ticket gates that don’t accept payment through Suica or other IC cards
Japan now has human refrigerators inspired by Japanese vending machines
Hatsune Miku collaborates with Hokusai’s art in new Vocaloid ukiyo-e illustration series [Pics]
New Shinkansen luggage drop-off system begins in Japan, making train travel even easier
Studio Ghibli releases anime T-shirts that pay homage to one of Hayao Miyazaki’s most personal films
Family Mart opens new “Famima” flagship store in Tokyo that’s like a tourist attraction
Uniqlo looks back to the very start of Pokémon with new black-and-white pixel art T-shirts[Pics]
Japanese Shinkansen becomes an overnight hotel for three nights this summer
Japan announces sudden 400-percent increase in visa fees for foreigners entering the country
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Japanese ninja certification exam attracts 131 candidates from Japan and abroad
Salomon releases Japan-exclusive Mt. Fuji hiking gear that doubles as an amazing souvenir
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
Sleeping next to your celebrity crush hug pillow not enough? Now you can peel his clothes off
Want to design your own anime figure and have it shipped to you? Online program lets you do just that