Every year, Sapporo throws the Snow Miku 2016 festival and rakes in over 100 million yen (about US$839,433) in revenue, with about 40 different companies participating in the promotion.
This year’s design is sporty, with Miku decked out in owl-themed gear and ready to take on the slopes. The virtual idol’s new song “Yuki Ga Tokeru Mae Ni” (“Before the Snow Melts”) by Doriko debuted last month with a preview of some of the activities planned for the festival come February.
The city of Sapporo is repurposing its trains as Snow Miku itasha trains for the event. Mikudayo, the bobble-headed, life-size Hatsune Miku, unveiled the train to the public last month.
The New Chitose Airport in Hokkaido is also giving its Sky Town shopping area a Snow Miku makeover. A life-size Snow Miku will go on display in the airport’s 360-degree screen Hokkaido Gurutto Theater, and visitors can purchase exclusive goods in the shop and themed food in the cafe. Snow Mikudayo will be there too, of course.
Shops will sell an original anniversary compilation CD titled “Stella Harmony feat. Hatsune Miku.” The CD marks the first anniversary of Snow Miku Sky Town.
The Snow Miku 2016 festival will run from February 5-11.
More from Anime News Network:
Snow Miku is back, and this time she’s collaborating with μ’s from Love Live!
Sapporo Snow Festival 2019 opens in Japan
Flying in Japan? Your flight may soon be arriving at “Hatsune Miku Airport”
Japan Airlines attendants dance to Hatsune Miku
Tokyo’s life-size Gundam anime mecha statue will be removed this summer
Kanji ice cream becomes a sell-out hit in Japan
Hundreds of rose bushes in bloom at Tokyo’s off-the-beaten-path, next-to-the-tracks flower street
This Tokyo Station sweets sensation sells out daily, but we finally got our hands on it
Ichiraku Ramen-inspired ramen sets from Naruto anime pay homage to Naruto, Sasuke, and Sakura
Studio Ghibli’s president is leaving the company. Will it change how they make anime?
Let’s hike a Japanese mountain (that isn’t Mt. Fuji) – Mt. Tsukuba[Photos]
The top 12 incomprehensible school rules, as chosen by high school students
Baskin-Robbins Japan’s 2026 popularity poll results are in and the champion flavor is crowned
Choc mint ice cream season hits Japan with a spectacular drinkable ice cream from Tully’s
161-year-old Kyoto confectionary maker releases new edible Pokémon lineup
7-Eleven Japan now has ramen machines…but only at 41 stores
7-Eleven Japan is releasing Greedy chocolate chip and whipped cream sandwiches
Starbucks Japan adds a new Frappuccino and Milk to the menu, but are they worth the calories?
Don’t miss the Tokyo Tower City Light Fantasia ~Summer Landscape 2026~ event during your travels
Starbucks Japan releases two new “chunky” drinks… and matching gel designs for our nails
Japan’s 5.3 million beautiful Hitachi Nemophila flowers are now in full bloom[Photos]
The average age of Japan’s hikikomori shut-ins is getting older, survey shows
Japan enters Golden Week vacation period, survey shows one in three plan to ride it out at home
New Kyoto Converse sneakers celebrate Japan with traditional kimono fabrics for your feet
Brand-new Pokémon manhole covers coming to help the recovery of a disaster-stricken part of Japan
Japan’s awesomely beautiful Alpen Route snow corridor is now open
Japan’s new Pokémon jackets give you the look and powers of the Kanto starter trio
Japan now has gyoza doughnuts, and they taste like no other doughnut we’ve tried before
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa