Over the summer, Sony saw quite an increase in their operating profits thanks in large part to excellent sales of their Xperia smartphone line. And while we’re sure that many people bought Xperias because they loved the technology or the design, there might be another factor that you won’t find in the company’s annual reports: Sayumi Tsuchida, the Japanese Internet’s newest crush!
Sayumi, a model whose work uniform doesn’t leave much to the imagination, ended up stealing the show from Sony’s Xperia phones–the very phones she was supposed to be promoting!
Spotted at the Xperia’s Tokyo Game Show booth, Sayumi has so captivated Japanese Internet users’ attention that sprawling threads on message board after message board have been devoted to her smiling face. Some have even started to speculate that her new admirers may drive Xperia sales up even more, calling her “the woman who will revive Sony!” Though we have to wonder who in their right mind would buy a smartphone just because of a pretty face. Probably more people than we’d care to imagine…
Sony, take note. The key to more Xperia sales isn’t quad-core processors or fancy PlayStation integration–it’s Sayumi-chan! Sign her up for a life-time contract before someone else snatches her up.
Alright, without further ado, we’d like to introduce you to Sayumi Tsuchida, the new heart-throb of Japanese Internet users!
▼ “Sayumi’s cuteness is at 100 percent,” according to one Internet user.
▼ “Wow. Has Sony’s revival finally arrived?” quipped a Japanese netizen.
▼ Another user called her “The goddess of Xperia.”
▼ “My vision has been fully healed,” wrote one Japanese Twitter user.
▼ Sayumi has represented other brands, too.
Here she’s modeling for Toyota’s Gundam-inspired Zeonic line.
▼ “What is with this angel?” one forum user asked.
We’re not sure either, to be honest.
▼ Is she saluting or just trying to keep all the camera flashes out of her eyes?
▼ Definitely the flashes…
▼ According to the caption, this is a fake.
Unfortunately, we’re not sure which is the fake…
So, what do you think, readers? Which one is the fake? We’re leaning towards Spider-man, but you can never tell with CG these days…
Sources: Alfalfalfa, New Vo, IT Media,
Images: IT Sokuho, Alfalfalfa, New Vo
Sony really, really wants you to buy an Xperia smartphone 【Tokyo Game Show】
Pirates, pink hair and temporary tattoos: The girls of Tokyo Game Show 2014【Photos】
The price of immersion: Hands on with Sony’s new HMZ-T3 personal viewer headset
We’re pretty sure this woman won Tokyo Game Show cosplay with amazing Raiden headgear
Buy, play, quit – 10 videogames Japanese players gave up on
Live-action Spirited Away stage play announces world tour with first-ever U.S. and Canadian dates
Sanrio Character Poll announces winners, Hello Kitty absent from top 10 in many countries
Japanese man’s gross conveyor belt sushi social media prank video gets him a 500,000-yen fine
Studio Ghibli combines anime and craftsmanship in new Totoro and Jiji Gobelin tapestry bags
Pikachu brings electric style to brand-new Pokémon G-Shock watch featuring every stater trio
Blind Tokyo commuter explains the easiest place for him to stand while riding the train
Mt Fuji installs new emergency shelters ahead of the 2026 climbing season
Taco Spaghetti appears in Japan, and our taco fan rushes to try it[Taste test]
Here’s what Shibuya’s famous scramble intersection looked like after the Japan vs. Sweden match
Tokyo has only two barley tea makers, and we visited one to see how mugicha is made
Japan announces sudden 400-percent increase in visa fees for foreigners entering the country
Japan launches first overnight Shinkansen bullet train between Tokyo and Osaka this summer
Family Mart Japan installs red-eyed “Monster Wolf” to keep bears away from convenience store
Starbucks Japan creates special drink bottle bags, adorable stickers for all 47 prefectures[Pics]
Starbucks Japan reopens Shinkansen platform store after redesigning it for speed
Japanese sweets brand creates new drinkable Cigare and we’re totally here for it
Japanese ninja certification exam attracts 131 candidates from Japan and abroad
Studio Ghibli store Donguri Republic announces opening of first-ever store in America
New Japanese overnight train coming to connect Tokyo with Tohoku in sleep-travel style
Uniqlo reveals third round of massive 100-year-anniversary manga T-shirts for Jump’s Shueisha
Even at twice regular Daiso price, this handy item is still great for summer travel in Japan
Japanese sweets shop sells an ohagi so exquisite it sells out by noon
New official Ghibli anime food cookbook will teach you how to make Ponyo’s ramen and more
Forget Tokyo go-karts – there’s a new way to sightsee on four wheels in Japan
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Japan’s 5.3 million beautiful Hitachi Nemophila flowers are now in full bloom[Photos]