Chen Guangbiao is an audacious man, and not just because he wants to buy the New York Times for $1 billion (or $2 billion or $3 billion).

One of China’s top 400 richest people, he was estimated to have a personal fortune of worth $740 million in 2012, but how he’s really made his name is by high-profile charity donations — something he brands “flashy philanthropy.”

One interesting insight into Chen’s mindset might be to look at his English-language business card, one of a number of promotional materials he gives out to U.S. journalists. We’re not sure quite how Chen got all those titles on the right, but it’s incredible anyway:

Chen card

Business_Insider