They call him ‘The Modern-Day Samurai’. Master swordsman Isao Machii can slice a BB gun pellet in mid-air. He holds four World Records for swordsmanship – so what’s he doing slicing up fruit in this ad for Toaster Strudels?
It’s still a cool video, though, as he slices his way through watermelons and pineapples at lightning speed. Join us after the jump for a look at this “live action fruit ninja” vid. What would Gretchen Weiners’s father think?
Machii is an Iaidoka, a practitioner of the Japanese non-combat martial art Iaido. He holds four Guinness World Records for ‘Most martial arts sword cuts to one mat’, ‘Fastest 1,000 martial arts sword cuts’, ‘Most sword cuts to straw mats in three minutes’, and ‘Fastest tennis ball (708 km/h) cut by sword’. Yep, this man can cut through a tennis ball that’s flying at over 400 miles an hour.
▼ Anyway, here is is playing Fruit Ninja.
Honestly though, the Toaster Strudel/Fruit Ninja ad doesn’t do his skills justice. Watch him showing off his skills on Japanese TV, with a series of requests from the presenters leading up to “can you cut a single rice grain in half for us?”
But Machii still looks awesome even when he’s slicing fruit:
We think one YouTuber had it right though when they commented: “This does NOT, however, make me want a Toaster Strudel.”
▼ I believe that’s what they call “the money shot”?
Studio Ghibli store Donguri Republic announces opening of first-ever store in America
Forget Tokyo go-karts – there’s a new way to sightsee on four wheels in Japan
Starbucks Japan releases new limited-edition summer drinks…and a pastry for dunking
Lawson upsizes convenience store food for a limited time with two must-try Japanese meals
Japanese bento shop touches hearts by selling super cheap boxed lunches for around a dollar
Studio Ghibli store Donguri Republic announces opening of first-ever store in America
Forget Tokyo go-karts – there’s a new way to sightsee on four wheels in Japan
Starbucks Japan releases new limited-edition summer drinks…and a pastry for dunking
Lawson upsizes convenience store food for a limited time with two must-try Japanese meals
Japanese bento shop touches hearts by selling super cheap boxed lunches for around a dollar
Family Mart’s new Gyoza Dog proves Japanese convenience store food hits different
New research reveals that the key to efficient memorization may be in exhaling
Japan’s Pokémon Slowpoke Train goes on hiatus, but a mini version could be yours to own
Sizzling on a hot plate?! American sushi rolls break all the rules at this Japanese restaurant
Reinvented traditional Japanese hearths may be coming to a restaurant near you
New Japanese overnight train coming to connect Tokyo with Tohoku in sleep-travel style
East Japan Railway announces plans to abolish magnetic-strip tickets
Universal Studios Japan is giving Frieren anime fans the chance to make unforgettable memories.
New Square Enix Cafe reveals Final Fantasy, Dragon Quest, Nier, and Fullmetal Alchemist menu items
Tokyo’s life-size Gundam is getting a new look before its end-of-summer removal
Japan’s cheap beef bowl chain goes upscale with Matsuya Premium, but is it worth the higher price?
7-Eleven Japan joins the craze for Korean Gamja Cheese Balls
Shakey’s Japan creates matcha mochi, Kyoto fish, and Kansai Chili Con Carne pizzas
Kanji ice cream becomes a sell-out hit in Japan
Uniqlo reveals third round of massive 100-year-anniversary manga T-shirts for Jump’s Shueisha
Even at twice regular Daiso price, this handy item is still great for summer travel in Japan
New official Ghibli anime food cookbook will teach you how to make Ponyo’s ramen and more
Japanese convenience store Lawson launches new “mini supermarket” chain, L Minimart
Japan’s real-world Pokémon hot spring’s first photos are here![Photos]
Kyoto public junior high school becomes first in Japan with a hoodie school uniform
Japanese convenience store shows us how to dress for the rainy season
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Japan’s 5.3 million beautiful Hitachi Nemophila flowers are now in full bloom[Photos]
Pokémon and Ikea Japan cross over into each other’s worlds with collaboration events
Family Mart’s new Gyoza Dog proves Japanese convenience store food hits different
New research reveals that the key to efficient memorization may be in exhaling
Japan’s Pokémon Slowpoke Train goes on hiatus, but a mini version could be yours to own
Sizzling on a hot plate?! American sushi rolls break all the rules at this Japanese restaurant
Reinvented traditional Japanese hearths may be coming to a restaurant near you
When is miso ramen not miso ramen? When it’s the new ramen at one of Japan’s top beef bowl chains
Shouting “Hakata Salt!”, the number four track in Japanese nationwide karaoke ranking
Kiki’s Delivery Service to be adapted to live-action series by BBC, Studio Ghibli not involved
Universal Studios Japan is giving Frieren anime fans the chance to make unforgettable memories.
Tokyo’s life-size Gundam is getting a new look before its end-of-summer removal
Lawson Japan releases a crazy new product to remind us it’s not just famous for convenience store food
Japan’s Pikachu and Eevee Pokémon mailboxes to be removed at end of month
These rare eggs cost more than a typical meal in Japan but are they really that special?
Shakey’s Japan creates matcha mochi, Kyoto fish, and Kansai Chili Con Carne pizzas