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The real star of Starbucks’ new Matcha S’more Frappuccino is its huge matcha powder boost

Aug 9, 2018

Starbucks amps up both the Japanese and American elements, and makes us fall in love with green tea Frappuccinos all over again.

In Japan, it’s customary to take some time in August to take some time to go back home and reconnect with your extended family as part of the Obon holiday season. Obon isn’t until next week, though, so instead we held a different kind of reunion this week, as we headed to Starbucks for a matcha green tea Frappuccino.

See, while the matcha Frappuccino sits on the throne of Starbucks Japan’s blended ice beverage monarchy, a permanent menu item it’s often overshadowed by flashy limited-time flavors. But as of this week, the flashy new flavor itself is a green tea variant, in the form of the Matcha S’more Frappuccino.

Now you might expect the Matcha S’more Frappuccino to simply be a regular green tea Frappuccino with some extra toppings, but that’s not the case. When the barista handed us our drink, we noticed it was a much deeper shade of green than we’re used to.

That’s because the Matcha S’more Frappuccino uses 50 percent more green tea powder than the standard green tea Frappuccino, and to let it really make its presence felt, the new drink is made with non-fat milk, shifting the dairy to a less-obtrusive supporting role in stimulating your taste buds.

Moving on to the s’mores part of the equation, bits of delightfully squishy marshmallow and soft, gooey graham cracker are mixed into the icy matcha base. On top, there’s the customary Frappuccino swirl of whipped cream, drizzled with chocolate sauce and sprinkled with chocolate chunks, bringing back memories of melty chocolate dripping out of s’mores being roasted over a campfire.

With their palate-pleasing powers combined, the Matcha S’more Frappuccino satisfies both bitter and sweet cravings, and thanks to the low-fat milk, never feels greasy or cloying. It’s also worth pointing out that as popular that while s’mores are essential camping supplies in the U.S., they’re far less common in Japan, making the Matcha S’more Frappuccino a second-tier example of Starbucks’ dessert beverages combining American and Japanese flavors to create hybrid hyper-delicious treats.

The Matcha S’more Frappuccino is priced at 590 yen (US$5.30) for a tall, and will be available until August 30.

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Follow Casey on Twitter, where his urge to consume matcha desserts is always rising.

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