matcha

This non-sweet matcha treat is one of our new favorite Kyoto snack souvenirs【Taste test】

Umami no Mi Gyokuro is waiting right outside the Shinkansen gate at Kyoto Station.

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Deep-fried matcha green tea and strawberry KitKats on a stick coming to Japan

Japan continues to set the bar for inventive excellence in the field of KitKats.

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Starbucks Japan releases a new Matcha Latte with Reusable Cup for the tourist market

A beautiful new Japanese souvenir…but you won’t find it at Starbucks stores.

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Kyoto’s breathtaking, mouthwatering matcha parfait bars get new autumn-only flavor

The colors and tastes of fall arrive at 92-year-old tea merchant Itohkyuemon.

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Tea Master Anywhere service offers tea ceremony matcha meditation session anywhere in Japan

No matter where you are, you’re in the right place for chazen, Kyoto tea seller says.

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Experiment: Can you make good matcha lattes by melting green tea ice cream?【SoraKitchen】

Could this matcha alchemy be for real?

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Starbucks Japan releases a Matcha Brulee Latte at supermarkets and convenience stores

A dessert drink designed to pair well with sweets.

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Samurai manor house-style restaurant collabs with 150-year-old Kyoto matcha merchant for dessert

Visuals fit for samurai lords and high-rollers, prices OK for us peasants.

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Harajuku’s new Harakado complex: A cool place to drink matcha in a secret oasis above the city

Former Condomania site springs to life with a hidden gem inside an amazing Tokyo building.

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Denny’s Japan teams up with Paris patissier for premium-price 50th anniversary sweets【Taste test】

Sadaharu Aoki creates fancy matcha dessert to celebrate casual restaurant’s milestone.

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Starbucks releases an official green tea chai latte with special Japanese ingredients

Forget Baby Yoda, go the full Yoda with this unprecedented matcha drink.

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Starbucks Japan’s new Matcha Frappuccino: Brilliant beverage or drink disaster?

It looks like it contains apples, but it actually doesn’t.

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Starbucks releases special matcha Frappuccino made with Japan’s first matcha leaves of the year

New matcha lineup spruces up green tea beverages with hatsutsumi leaves.

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Starbucks releases a new Matcha Frappuccino in Japan with a pun behind its creation

A special fruity green tea drink that’ll only be on the menu for a very limited time.

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Does adding matcha to mayonnaise change the taste as much as the look?

Matchonnaise!

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Gorgeous matcha ajisai parfait ice cream bars appear just in time for hydrangea season

Beautiful seasonal flowers inspire Kyoto tea merchant to make beautiful seasonal sweets.

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Pokémon Cafe serves up a green tea ceremony in Japan with Poltchageist and Sinistcha matcha menu

Traditional Japanese hospitality, with a dash of mystical matcha, appears at the Pokémon Cafe.

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Enjoy a Pokémon tea ceremony with new matcha goods featuring Poltchageist and Sinistcha

Everything you need to create your own Pokémon tea ceremony.

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Japan’s massive matcha parfait weighs 6 kilos, contains hidden surprises for anyone who eats it

One surprise is the topping, which isn’t cream but an enormous green tea daifuku sweet.

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Family Mart makes matcha dreams come true with new lineup of strong green tea sweets in Japan

Convenience store chain dials up the green tea content with a super rich matcha collection.

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