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New winter-only Japanese KitKat flavour combines chocolate with a decadent sweet

Dec 9, 2020

“A new way of enjoying cake” proposed by Japanese chocolatier. 

In Japan, KitKats can be grouped into several categories. There are standard multipacks sold at supermarkets and convenience stores, regional-exclusive flavours sold at airports and tourist sites, and, for chocolate lovers with luxury in mind, high-end varieties sold at exclusive KitKat Chocolatory boutiques.

There are seven of these boutiques in Japan, making their limited-edition releases particularly sought after, and this winter they’ll be releasing a special winter-only flavour called Rich Cheesecake Taste.

This premium KitKat has been created under the full supervision of Japanese patissier Yasumasa Takagi, who’s been at the helm for a lot of exclusive releases at the Chocolatory, including Ruby and Volcanic Chocolate.

▼ Takagi has now developed a chocolate that represents “a new way of enjoying cheesecake“.

The new KitaKat combines cream cheese powder and a special cheesecake flavour with couverture white chocolate that melts on the tongue and has a milky taste. The smooth, melting sensation of the chocolate is said to provide a delightful textural contrast to the crispy KitKat wafers, while delivering the rich, slightly tart taste of premium cheesecake to the taste buds.

▼ The celebration of cacao and cheesecake continues on the package design.

The winter-only Rich Cheesecake Taste will be available for a limited time from 15 December at KitKat Chocolatory boutiques and online. Priced at 300 yen (US$2.88) plus tax, these luxury chocolates — said to be a league above other cheesecake varieties produced in the past — are going straight on our Christmas wishlist this year, alongside the new Japanese KitKats aged in Scottish whisky barrels.

Related: KitKat Chocolatory Store List
Source, images: Press Release

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