food

One of Tokyo’s most beautiful soft serve ice creams is also one of its trickiest to find [Photos]

Mr. Sato’s determination pays off in treat for the eyes and taste buds.

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Japan’s newest tempura is…potato salad tempura?!? [Taste test]

Annual idea contest takes Tenya to a bold new tempura frontier.

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Zombies serve cocktails and Pochita turns into parfait at Universal Studios Japan this Halloween

Are you ready for a taste of terror?

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Family Mart enters the soft serve game with giga-sized cones of milk or matcha goodness

Four stores in Tokyo recently started selling the soft serve in three flavors with little to no fanfare. Read More

Japanese sushi etiquette: You may have been ordering sushi wrong this whole time

Read this before ordering fatty tuna at a sushi restaurant in Japan.

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Japan’s Pokémon donuts are back at Mister Donut, with Slowpoke making dount debut! [Pics]

Slowpoke will naturally, though, be arriving a little later than Pikachu and Diglett.

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Tokyo bakery has a crazy expensive 10,000-yen bread loaf set, and we’ve tried it [Taste test]

Japan’s luxury bread loaf boom was supposed to have died down, but apparently no one told this Ginza bakery.

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The cheapest bento at this Osaka shop is only 200 yen, but is it actually any good?

Does the taste match its simple appearance?

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Burger King Japan now selling hamburgers minus everything but the meat

On the Beef is back, but in a sense it never really left.

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This Japanese sandwich mascot is filled with fiery rage, and he’s got a point [Video]

Pocket sandwich innovator is sick and tired of being called an imitation, and furious too.

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Japan’s bean sprout shortage hitting Jiro-style ramen businesses hard

Could this spell doom for one of the most beloved ramen styles?

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KFC Japan releases its first thigh-meat fried chicken burger in 43 years, but was it worth the wait?

It’s been a looooong time since you could get a thigh-meat sandwich at KFC Japan, and now you can get six.

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New craft beer made from Japanese udon noodles celebrates centuries of Mizusawa food culture

Noodles loved by hot spring fans and temple pilgrims become a very unique brew.

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Pizza Hut in Japan now serves spicy glass noodle pizza

No fewer than five nations are involved in the Malatang Pizza.

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Do Komeda’s beefy rice balls continue the chain’s hallowed tradition of “reverse fraud”?

Goodness gracious, great balls of rice and beef!

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Final Fantasy Fat Chocobo Curry coming to fill up fans, even if they can’t attend Fan Festival

Instant curry endorsed by the heftiest of Final Fantasy’s avian mounts.

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Japanese milk carton cakes are a genius idea that the world needs to know about

We’ve got all the details on where to find them, and how to eat them.

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Giant wagashi cushions will turn your home sweet home into home sweet Japanese sweets home

Nitori lets you cuddle up with taiyaki, dorayaki, and more.

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7-Eleven Japan now has Milk Miso Curry Ramen, but is that too much for one cup? [Taste test]

A special kind of regional ramen makes its 7-Eleven instant noodle debut, with help from the makers of Sapporo Ichiban.

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Sushi Bus starts running in Japan, but is it a tourist trap or tourist must-do?

We take a trip on the world’s first conveyor belt sushi bus…and it’s like nothing we’ve ever seen before.

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