Now you can enjoy 35 different Japan-exclusive Kit Kats without having to run around town trying to find them all.
Back in 1973, Nestlé’s Kit Kat made its debut in Japan, and in the 45 years since, more than 350 different varieties have been produced here, giving Japanese Kit Kats a reputation unsurpassed by anywhere else in the world.
The regional-exclusive flavours, spread out across Japan, have made them a favourite souvenir for local and international travellers, but for fans of the brand it can often be difficult to track down a lot of the different flavours in one spot.
That’s where Nestlé’s new Kit Kat Japan Sales 45th Anniversary Assortment box comes in. Filled with 35 different varieties of Kit Kat, this is the best way to get a taste of some of the brand’s most sought-after flavours.
The star of the 45th Anniversary Assortment is their latest flavour sensation, Strawberry Tiramisu, which went on sale in Japan on 19 November. The Strawberry Tiramisu was created after half a million people from 81 regions voted for it to be made in a worldwide poll to help celebrate Kit Kat’s 45th year in the Japanese market.
Joining the winning Kit Kat flavour in the new commemorative box is 34 other delicious varieties, taken from three different Kit Kat ranges.
▼ First up is the “Popular Classics” range, which includes:
Top (left to right): Original Kit Kat, Otona no Amasa (Adult Sweetness), Otona no Amasa Matcha, Otona no Amasa Strong Matcha
Bottom (left to right): Otona no Amasa Strawberry, Matcha no Chikara (The Power of Matcha), Mainichi no Zeitaku (Everyday Luxury), Mainichi no Zeitaku with Strawberry Cheesecake
▼ Next is a selection of popular flavours from the Kit Kat Chocolatory range:
Top row: Sublime Bitter, Sublime Milk, Sublime White, Sublime Ruby
Second row: Sublime Matcha, Sublime Raw, I ♡ FRUITS: Yuzu, I ♡ FRUITS: Passionfruit
Third row: I ♡ FRUITS: Strawberry, I ♡ FRUITS: Raspberry, I ♡ FRUITS: Cassis, Chocolatory Special: Strawberry Maple
Bottom row: Chocolatory Special: Butter, Chocolatory Special: Pistachio and Raspberry
▼ And finally, the Regional Series, which includes:
Top row: Purple Sweet Potato, Amaou Strawberry, Momiji Manju, Itohkyuemon Uji Matcha
Middle row: Itohkyuemon Uji Hojicha (roasted green tea), Adzuki Red Bean Paste Sandwich, Shinshu Apple, Tamaruya Honten Wasabi
Bottom row: Strawberry Cheesecake, Rum and Raisin, Nihonshu Masuizumi Sake, Umeshu Tsuruume Plum Sake
The 45th Annivesary Assortment is currently available in limited quantities online and at Kit Kat Chocolatory stores around the country, at a retail price of 6,264 yen (US55.34).
Source, images: Nestle Japan
New luxury Japanese Kit Kat available at stores around the country
New Japanese Kit Kat debuts world’s first natural ruby chocolate
Nestlé Japan releases new Kit Kat with chocolate cake centre
Japanese KitKats are shrinking, Nestlé says previous size may have been “too large” for customers
Japanese KitKats swap plastic bags for paper packaging with new origami feature
Tokyo subway installing new ticket gates that don’t accept payment through Suica or other IC cards
Japanese Shinkansen becomes an overnight hotel for three nights this summer
Face lettuce appears in Japan, with the face of Death Note’s Light Yagami, but why?
Giant Evangelion Spear of Longinus to be installed at Japanese train station with Eva art trains
Starbucks Japan releases a miniature display rack so you can create your very own store at home
Japanese Coo-Che becomes a viral sensation, and everyone wants a taste
Dance with demons in Kyoto at this Edo-period Japanese Halloween festival
Why is Taco Bell failing in Japan, even as the country falls in love with tacos?
Universal Studios Japan requiring consent form for adults-only horror attraction
Kodama Shinkansen trains on popular Japan route get a whole new look this winter
New Shinkansen luggage drop-off system begins in Japan, making train travel even easier
Japan now has human refrigerators inspired by Japanese vending machines
Studio Ghibli releases anime T-shirts that pay homage to one of Hayao Miyazaki’s most personal films
Hatsune Miku collaborates with Hokusai’s art in new Vocaloid ukiyo-e illustration series [Pics]
99-year-old woman rescued while attempting to climb Mt. Fuji
Japanese convenience store releases Japanese convenience store-flavor fried chicken
Which country’s foreign tourists spend the most money per-person in Japan? Hint: Not the U..S. or China
Family Mart’s new Tokyo flagship convenience store doesn’t feel convenient, but is that a problem?
Studio Ghibli has a new anime out, and there’s only one place in the world where you can see it
Salomon releases Japan-exclusive Mt. Fuji hiking gear that doubles as an amazing souvenir
Japan triples departure tax, foreign tourists and locals now must pay more to leave country
Family Mart opens new “Famima” flagship store in Tokyo that’s like a tourist attraction
Sanrio Character Poll announces winners, Hello Kitty absent from top 10 in many countries
Japan announces sudden 400-percent increase in visa fees for foreigners entering the country
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Japanese ninja certification exam attracts 131 candidates from Japan and abroad
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
Nestlé Japan to release gold Kit Kats this December
Japanese KitKats get fresh with new peach rum mint flavour this summer
Huge range of Japanese Kit Kat flavours available at new pop-up museum in Tokyo for limited time
We try the world’s first ruby chocolate… inside a Japanese Kit Kat【Taste Test】
Japanese Sushi Kit Kats available again for a limited time!
Japanese Kit Kats now come with edible birthstones
New Japanese Kit Kat flavour on its way, as finalists from international voting announced
New Japanese KitKat is…a Heartful Bear!
New “Minus-196 Degrees Celsius” Japanese Kit Kat cooled by liquid nitrogen available this summer
Japanese KitKats up the frisson of excitement with their limited, premium “Blindfold Chocolatory” line
New Japanese KitKats combine mint, peach and rum for a summertime taste sensation
Taste-testing Japan’s extra-expensive handmade Kit Kat Moleson line
Japanese Kit Kats: Winning flavour from worldwide competition finally unveiled
Japanese Kit Kats now come in Tokyo Banana flavour
Presenting the Kit Kat Chocolatory Moleson — the first ever Kit Kat with toppings!
Japanese late-night food stand serves up Kit Kats in traditional sushi containers