Now you can enjoy 35 different Japan-exclusive Kit Kats without having to run around town trying to find them all.
Back in 1973, Nestlé’s Kit Kat made its debut in Japan, and in the 45 years since, more than 350 different varieties have been produced here, giving Japanese Kit Kats a reputation unsurpassed by anywhere else in the world.
The regional-exclusive flavours, spread out across Japan, have made them a favourite souvenir for local and international travellers, but for fans of the brand it can often be difficult to track down a lot of the different flavours in one spot.
That’s where Nestlé’s new Kit Kat Japan Sales 45th Anniversary Assortment box comes in. Filled with 35 different varieties of Kit Kat, this is the best way to get a taste of some of the brand’s most sought-after flavours.
The star of the 45th Anniversary Assortment is their latest flavour sensation, Strawberry Tiramisu, which went on sale in Japan on 19 November. The Strawberry Tiramisu was created after half a million people from 81 regions voted for it to be made in a worldwide poll to help celebrate Kit Kat’s 45th year in the Japanese market.
Joining the winning Kit Kat flavour in the new commemorative box is 34 other delicious varieties, taken from three different Kit Kat ranges.
▼ First up is the “Popular Classics” range, which includes:
Top (left to right): Original Kit Kat, Otona no Amasa (Adult Sweetness), Otona no Amasa Matcha, Otona no Amasa Strong Matcha
Bottom (left to right): Otona no Amasa Strawberry, Matcha no Chikara (The Power of Matcha), Mainichi no Zeitaku (Everyday Luxury), Mainichi no Zeitaku with Strawberry Cheesecake
▼ Next is a selection of popular flavours from the Kit Kat Chocolatory range:
Top row: Sublime Bitter, Sublime Milk, Sublime White, Sublime Ruby
Second row: Sublime Matcha, Sublime Raw, I ♡ FRUITS: Yuzu, I ♡ FRUITS: Passionfruit
Third row: I ♡ FRUITS: Strawberry, I ♡ FRUITS: Raspberry, I ♡ FRUITS: Cassis, Chocolatory Special: Strawberry Maple
Bottom row: Chocolatory Special: Butter, Chocolatory Special: Pistachio and Raspberry
▼ And finally, the Regional Series, which includes:
Top row: Purple Sweet Potato, Amaou Strawberry, Momiji Manju, Itohkyuemon Uji Matcha
Middle row: Itohkyuemon Uji Hojicha (roasted green tea), Adzuki Red Bean Paste Sandwich, Shinshu Apple, Tamaruya Honten Wasabi
Bottom row: Strawberry Cheesecake, Rum and Raisin, Nihonshu Masuizumi Sake, Umeshu Tsuruume Plum Sake
The 45th Annivesary Assortment is currently available in limited quantities online and at Kit Kat Chocolatory stores around the country, at a retail price of 6,264 yen (US55.34).
Source, images: Nestle Japan
New luxury Japanese Kit Kat available at stores around the country
New Japanese Kit Kat debuts world’s first natural ruby chocolate
Nestlé Japan releases new Kit Kat with chocolate cake centre
Japanese KitKats are shrinking, Nestlé says previous size may have been “too large” for customers
Japanese KitKats swap plastic bags for paper packaging with new origami feature
Wisteria season starts early with blooming of Japan’s Great Wisteria in its beautiful garden
Japan’s best conveyor belt sushi restaurant of seven years ago has now, finally, come to Tokyo
Japanese bento shop sells croquettes for 13 cents, but are they any good?
Japan has new rules for bicycle riders, and these 14 things could get you a fine or a court date
Japanese city abolishes 88th birthday celebratory money gift because people are living longer
Join the hordes of net users giggling at GIFs of sumo wrestlers performing comedic moves【Videos】
The results are in! One Piece World Top 100 characters chosen in global poll
Haku is…Chihiro’s dead brother? Studio Ghibli fans blown away by Spirited Away theory
We try new ‘adrift at sea’ experience and end up floating alone on the Yamaguchi coast
Lawson convenience store at popular tourist site is one of the most unusual in Japan
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Mt. Fuji decorated with a 500,000-flower pink carpet is Japan’s ultimate spring view
Japanese trains in Sapporo might be better than those in Tokyo, thanks to one special feature
30 Pikachus want to share a Tokyo hotel room with you that has separate Grass, Water, Fire spaces
Man bites woman at cherry blossom park in Japan, dies shortly after
Starbucks Japan releases FIVE new Frappuccinos in a day, and we try them all in 90 minutes
Howl’s Moving Castle’s scene-stealing dog is here to clean your home as a plushie mop
Pokémon and Ikea Japan cross over into each other’s worlds with collaboration events
Japan now has a special desk for people who work at home with a pet cat[Photos]
Famous Tokyo cherry blossom spot installs view-blocking screens to fight overcrowding[Video]
Uniqlo announces new T-shirts for One Piece, Naruto and more for manga publisher’s 100th birthday
Train station platform ramen store closes its doors on half a century of history in Tokyo
Starbucks Japan releases new My Fruit³ Frappuccino at only 34 stores around the country
Krispy Kreme releases Super Mario doughnuts in Japan for a limited time
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Nestlé Japan to release gold Kit Kats this December
Japanese KitKats get fresh with new peach rum mint flavour this summer
Huge range of Japanese Kit Kat flavours available at new pop-up museum in Tokyo for limited time
We try the world’s first ruby chocolate… inside a Japanese Kit Kat【Taste Test】
New Japanese Kit Kat flavour on its way, as finalists from international voting announced
Japanese Kit Kats now come with edible birthstones
Japanese Sushi Kit Kats available again for a limited time!
New Japanese KitKat is…a Heartful Bear!
New “Minus-196 Degrees Celsius” Japanese Kit Kat cooled by liquid nitrogen available this summer
Japanese KitKats up the frisson of excitement with their limited, premium “Blindfold Chocolatory” line
New Japanese KitKats combine mint, peach and rum for a summertime taste sensation
Japanese Kit Kats: Winning flavour from worldwide competition finally unveiled
Taste-testing Japan’s extra-expensive handmade Kit Kat Moleson line
Japanese Kit Kats now come in Tokyo Banana flavour
Presenting the Kit Kat Chocolatory Moleson — the first ever Kit Kat with toppings!
First Kit Kat Chocolatery shop with cafe opens in Kyoto! New Chocolatery items released too
Japanese late-night food stand serves up Kit Kats in traditional sushi containers