
Now you can enjoy 35 different Japan-exclusive Kit Kats without having to run around town trying to find them all.
Back in 1973, Nestlé’s Kit Kat made its debut in Japan, and in the 45 years since, more than 350 different varieties have been produced here, giving Japanese Kit Kats a reputation unsurpassed by anywhere else in the world.
The regional-exclusive flavours, spread out across Japan, have made them a favourite souvenir for local and international travellers, but for fans of the brand it can often be difficult to track down a lot of the different flavours in one spot.
That’s where Nestlé’s new Kit Kat Japan Sales 45th Anniversary Assortment box comes in. Filled with 35 different varieties of Kit Kat, this is the best way to get a taste of some of the brand’s most sought-after flavours.
The star of the 45th Anniversary Assortment is their latest flavour sensation, Strawberry Tiramisu, which went on sale in Japan on 19 November. The Strawberry Tiramisu was created after half a million people from 81 regions voted for it to be made in a worldwide poll to help celebrate Kit Kat’s 45th year in the Japanese market.
Joining the winning Kit Kat flavour in the new commemorative box is 34 other delicious varieties, taken from three different Kit Kat ranges.
▼ First up is the “Popular Classics” range, which includes:
Top (left to right): Original Kit Kat, Otona no Amasa (Adult Sweetness), Otona no Amasa Matcha, Otona no Amasa Strong Matcha
Bottom (left to right): Otona no Amasa Strawberry, Matcha no Chikara (The Power of Matcha), Mainichi no Zeitaku (Everyday Luxury), Mainichi no Zeitaku with Strawberry Cheesecake
▼ Next is a selection of popular flavours from the Kit Kat Chocolatory range:
Top row: Sublime Bitter, Sublime Milk, Sublime White, Sublime Ruby
Second row: Sublime Matcha, Sublime Raw, I ♡ FRUITS: Yuzu, I ♡ FRUITS: Passionfruit
Third row: I ♡ FRUITS: Strawberry, I ♡ FRUITS: Raspberry, I ♡ FRUITS: Cassis, Chocolatory Special: Strawberry Maple
Bottom row: Chocolatory Special: Butter, Chocolatory Special: Pistachio and Raspberry
▼ And finally, the Regional Series, which includes:
Top row: Purple Sweet Potato, Amaou Strawberry, Momiji Manju, Itohkyuemon Uji Matcha
Middle row: Itohkyuemon Uji Hojicha (roasted green tea), Adzuki Red Bean Paste Sandwich, Shinshu Apple, Tamaruya Honten Wasabi
Bottom row: Strawberry Cheesecake, Rum and Raisin, Nihonshu Masuizumi Sake, Umeshu Tsuruume Plum Sake
The 45th Annivesary Assortment is currently available in limited quantities online and at Kit Kat Chocolatory stores around the country, at a retail price of 6,264 yen (US55.34).
Source, images: Nestle Japan






New luxury Japanese Kit Kat available at stores around the country
New Japanese Kit Kat debuts world’s first natural ruby chocolate
Nestlé Japan releases new Kit Kat with chocolate cake centre
Japanese KitKats are shrinking, Nestlé says previous size may have been “too large” for customers
Japanese KitKats swap plastic bags for paper packaging with new origami feature
Studio Ghibli unveils new My Neighbour Totoro Yearly Plate for 2027
Kyoto temple bans visitors from wearing kimono
Lego PlayStation recreates Sony’s original console, makes unusual choice for games to salute
New Pokémon anniversary song is 22 minutes long, features all 1,025 Pokémon species [Video]
New Japanese convenience store rice balls taste like instant noodles [Taste test]
American tourist in Japan arrested on charges of attempted murder and arson
Japan’s first fall color forecast for 2026 is here!
Starbucks Japan reveals new Tsukimi Moon-Viewing drinkware and gifts for autumn 2026
Starbucks Japan adds new Sweet Potato Frappuccino and Latte to the menu, but do they deliver the taste of autumn?
Japanese Starbucks that’s also an art gallery hosts exhibition by painters from Tokyo’s top art school
Studio Ghibli unveils new anime calendars and diary planners for 2027
Solo travel in Japan: Hidden beer garden in Tokyo is a haven for single visitors
Japan’s final Penguin Suica train cards have already shipped, and when they’re gone, they’re gone
Family Mart releases new Human Made Cup Noodle in Japan, with freebies for Nigo fans
A real-world Pokémon Poké Ball hotel is opening in Japan at a still-secret location [Video]
Hobonichi unveils new 2027 planners, diaries and stationery with One Piece, Suica Penguin, Hello Kitty and a must-buy Mini Techo
One Piece Day 2026 brings new art, music, and new cast announcements
Tamagotchi evolves into a ring for its 30th anniversary, preorders now open
12-year-old British girl who went missing in Tokyo found safe after visiting anime sites around Yokohama
7-year-old boy left behind on Mt. Fuji by his own dad
Sushi Bus: Japan’s first conveyor-belt bus lets you eat sushi while sightseeing around Tokyo
Japanese toilet aims to attract foreign tourists but not everybody is happy about it
New Japanese vending machine at Shinkansen station sells cups of ice on platform
Study finds hundreds of people in Indonesia legally named after Naruto, Inuyasha, other anime stars
Japan approves foreign resident visa renewal fee increases of up to 967 percent, starts soon
Japan tripled its departure tax to fund tourism but is using the money on cherry blossoms and bears
Japan announces sudden 400-percent increase in visa fees for foreigners entering the country
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Studio Ghibli has a new anime out, and there’s only one place in the world where you can see it
Starbucks Japan releases new drinkware and goods for Valentine’s Day
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Tokyo subway installing new ticket gates that don’t accept payment through Suica or other IC cards
Japanese ninja certification exam attracts 131 candidates from Japan and abroad
Salomon releases Japan-exclusive Mt. Fuji hiking gear that doubles as an amazing souvenir
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
Nestlé Japan to release gold Kit Kats this December
Japanese KitKats get fresh with new peach rum mint flavour this summer
Huge range of Japanese Kit Kat flavours available at new pop-up museum in Tokyo for limited time
We try the world’s first ruby chocolate… inside a Japanese Kit Kat【Taste Test】
Japanese Sushi Kit Kats available again for a limited time!
New Japanese Kit Kat flavour on its way, as finalists from international voting announced
Japanese Kit Kats now come with edible birthstones
New Japanese KitKat is…a Heartful Bear!
New “Minus-196 Degrees Celsius” Japanese Kit Kat cooled by liquid nitrogen available this summer
Japanese KitKats up the frisson of excitement with their limited, premium “Blindfold Chocolatory” line
New Japanese KitKats combine mint, peach and rum for a summertime taste sensation
Taste-testing Japan’s extra-expensive handmade Kit Kat Moleson line
Japanese Kit Kats: Winning flavour from worldwide competition finally unveiled
Japanese Kit Kats now come in Tokyo Banana flavour
Presenting the Kit Kat Chocolatory Moleson — the first ever Kit Kat with toppings!