April is the start of the academic year in Japan, and for kids, parents and stationery manufacturers that means one thing: it’s back to school shopping season. And across Japan, as elementary school students carefully write their names in their notebooks for the new year, there’s a good chance that notebook will be Showa Noto brand. The company’s gakushucho (study notebooks) are a hugely popular series of school notebooks, used by school students all over the country. Showa Noto also makes character-branded goods, and we’re desperate to get our hands on one of these new Star Wars school notebooks!
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