For a company that deals solely with all things cold, technical and inorganic, it turns out that computer chip maker Intel actually has a surprisingly soft, feeling heart. In what we can only describe as a genuine tear-jerker of a commercial, Intel Japan tells the tale of a young boy dealing with the loss not of his favourite laptop, tablet or gaming rig, but of his best friend–to cancer.
You might want to get the tissues ready for this one!

Injuries on stairs in Tokyo highlight an overlooked design flaw
Japan’s popular bead bonsai kit is as beautiful as it is gruelling to make
Final version of Sanrio: Beginning of Kawaii exhibition opens in Tokyo[Photos]
What’s inside Japan’s super-rare, super-popular Nara bread?
Kinotake Mother AI developed to study Japan’s divide between chocolate cookie snacks
Wisteria season starts early with blooming of Japan’s Great Wisteria in its beautiful garden
Japanese Godzilla looks set to attack New York in teaser for Godzilla Minus Zero[Video]
7-Eleven Japan now sells… hot takoyaki!
Japanese netizens outraged over famous YouTube channel’s treatment of hamsters【Videos】
Japan’s first hotel with a human washing machine is now ready for you to come and bathe in it
Japan’s best conveyor belt sushi restaurant of seven years ago has now, finally, come to Tokyo
Mt. Fuji decorated with a 500,000-flower pink carpet is Japan’s ultimate spring view
Lawson convenience store at popular tourist site is one of the most unusual in Japan
Japanese trains in Sapporo might be better than those in Tokyo, thanks to one special feature
30 Pikachus want to share a Tokyo hotel room with you that has separate Grass, Water, Fire spaces
Japanese government wants overseas anime market to roughly triple in 10 years, but are they crazy?
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Japanese bento shop sells croquettes for 13 cents, but are they any good?
Starbucks Japan releases FIVE new Frappuccinos in a day, and we try them all in 90 minutes
Pokémon and Ikea Japan cross over into each other’s worlds with collaboration events
Japan now has a special desk for people who work at home with a pet cat[Photos]
Famous Tokyo cherry blossom spot installs view-blocking screens to fight overcrowding[Video]
Uniqlo announces new T-shirts for One Piece, Naruto and more for manga publisher’s 100th birthday
Starbucks Japan releases new My Fruit³ Frappuccino at only 34 stores around the country
Krispy Kreme releases Super Mario doughnuts in Japan for a limited time
Japanese onsen egg maker from 100-yen store Daiso needs to be on your shopping list
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Wisteria season starts early with blooming of Japan’s Great Wisteria in its beautiful garden
Japanese Godzilla looks set to attack New York in teaser for Godzilla Minus Zero[Video]
7-Eleven Japan now sells… hot takoyaki!
Japanese netizens outraged over famous YouTube channel’s treatment of hamsters【Videos】
Japan’s first hotel with a human washing machine is now ready for you to come and bathe in it
New Travelling Bento pouches turn your luggage into a Japanese lunch box
Lawson convenience store at popular tourist site is one of the most unusual in Japan
Japan’s favorite pork cutlet sandwich maker also has awesome katsudon restaurant in Tokyo Station
Umamusume anime cosplayers make news in U.S. for their pro football fandom【Video】
Japanese vending machine serves up unique drinks at four Tokyo train stations
Japanese restaurant serves extra wide noodles next to Tokyo Station
Old Enough: Netflix show sparks global debate on parenting and child safety