Although over 70 percent of the Earth is covered in water, over 96 percent of that is salty. As anyone who’s gotten a mouthful of ocean water knows, we can’t drink that, and bathing in it is a big no-no. So, we are dependent on the limited fresh water supply, 70 percent of which is used for agriculture. That doesn’t leave much for us, so water conservation has been a hot topic for years, especially in places like Southern California that are suffering from droughts.
Companies all over the world have been coming out with water-efficient faucets and toilets to help, but they have barely made a dent in mitigating the problem, that is, until one Japanese entrepreneur set their mind to the problem. In 2009, a Japanese start-up created a water-saving nozzle that is purported to reduce water usage by up to 95 percent. This could be a life-changing and world-changing invention.

Ohaw? Ruibe? Pocche? While traveling in Japan’s north, we try Ainu cuisine for the first time
Narita Airport Transit & Stay Program returns after six years with free tours and festival experiences
Japan’s double-decker portable rice cooker/bento maker is better than ever with new version
Wait, some Shinkansen trains already have private booths that only cost 1,500 yen for an hour?
We recommend not buying one pack of Japan’s new convenience store corn soup-flavor fried chicken
Sushi Bus: Japan’s first conveyor-belt bus lets you eat sushi while sightseeing around Tokyo
Anime fans can now wear a Seiko watch inspired by Japan’s One Piece Shinkansen
Studio Ghibli unveils new interactive stationery dioramas that bring anime movies to life on your desk
German woman rescued from Mt. Fuji after suffering altitude sickness symptoms, hiking to peak anyway
The Japanese government is ending its Cool Japan Fund program
12-year-old British girl who went missing in Tokyo found safe after visiting anime sites around Yokohama
7-year-old boy left behind on Mt. Fuji by his own dad
Studio Ghibli composer Jo Hisaishi just set three Guinness Records
Japan’s Rabbit Island in danger of becoming Boar Island, tourists asked to follow feeding rules
7-Eleven Japan brings back best-selling flat croissant that became a hit on social media
Stay at a hotel with a bed for your plushie in Japan
Foreign hiker on Mt. Fuji loses consciousness and dies, becoming climbing season’s second fatality
Tokyo subway installing new ticket gates that don’t accept payment through Suica or other IC cards
Air-conditioned dress shirts arrive in Japan to save working professionals from sweltering heat
Pokémon Center Online designates first Pokémon items that will require Japanese ID card to buy
Japanese toilet aims to attract foreign tourists but not everybody is happy about it
Tokyo’s newest viral dessert is like a Japanese parfait inside a bread bun [Taste test]
Japanese Shinkansen becomes an overnight hotel for three nights this summer
New Japanese vending machine at Shinkansen station sells cups of ice on platform
Japan announces sudden 400-percent increase in visa fees for foreigners entering the country
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Studio Ghibli has a new anime out, and there’s only one place in the world where you can see it
Starbucks Japan releases new drinkware and goods for Valentine’s Day
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Japanese ninja certification exam attracts 131 candidates from Japan and abroad
Salomon releases Japan-exclusive Mt. Fuji hiking gear that doubles as an amazing souvenir
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
Sushi Bus: Japan’s first conveyor-belt bus lets you eat sushi while sightseeing around Tokyo
Anime fans can now wear a Seiko watch inspired by Japan’s One Piece Shinkansen
Studio Ghibli unveils new interactive stationery dioramas that bring anime movies to life on your desk
German woman rescued from Mt. Fuji after suffering altitude sickness symptoms, hiking to peak anyway
The Japanese government is ending its Cool Japan Fund program
KFC Japan unveils new Tsukimi collection that takes moon-viewing to extreme levels
Masturbatory aid maker Tenga releases officially licensed anime versions in Japan and U.S.
Studio Ghibli composer Jo Hisaishi just set three Guinness Records
Universal Studios Japan partners with manga horror master Junji Ito’s Tomie
Foreign hiker on Mt. Fuji loses consciousness and dies, becoming climbing season’s second fatality
7-year-old boy left behind on Mt. Fuji by his own dad
Pokémon and Polaroid reveal collaboration with adorable Pikachu and Eeveelution camera and film
99-year-old woman rescued while attempting to climb Mt. Fuji
Ninja theme park suddenly closes in Japan, shadow warriors undone by shady real estate deals