
Coming from the UK, I was always both amused and envious whenever I saw car registration plates during visits to the US. Every one I saw had a little state-specific design or message etched into it, whereas all plates in the UK are the same: dull black letters and numbers on a yellow background. The same can be said about plates in Japan, although the names of larger towns and prefectures in which the vehicle is registered are also shown above the row of numbers.
The town of Kotoura in Japan’s Tottori Prefecture, however, just blew even America’s plates out of the water with this über cute design, which features a portly cow, a pair of frolicking flying fish, and one of the town’s mascot characters holding the produce the area is famous for.
Sadly, the plate is reportedly limited to bikes with engines smaller than 50CC and small agricultural and industry-use vehicles in the area, but those whose vehicles are eligible can switch to the new kawaii plates for free. The town is also giving the first 100 adopters the chance to buy a commemorate plate with a special “welcome” (in Japanese or English) message on it for just 800 yen (US$8) when the plates launch next month.
We might not have a chance of getting one for ourselves, but this is definitely the kind of thing we’d like to see more of in Japan, and not just on otaku-driven ita-sha!
▼ Perfect for the front door of a local business, perhaps?
▼ I keep forgetting my registration number. I know it had a 1 in it…
Source: Kotoura Town via Netorabo



Even at twice regular Daiso price, this handy item is still great for summer travel in Japan
Ghibli’s No Face continues to demonstrate his generous character growth by dispensing soy sauce
Japanese convenience store shows us how to dress for the rainy season
Tokyo’s Pokémon Cafe reopens this month with brand-new sweets and Pikachu show
Osaka is hosting a “hentai” event, but it’s probably not what you think
Even at twice regular Daiso price, this handy item is still great for summer travel in Japan
Ghibli’s No Face continues to demonstrate his generous character growth by dispensing soy sauce
Japanese convenience store shows us how to dress for the rainy season
Tokyo’s Pokémon Cafe reopens this month with brand-new sweets and Pikachu show
Osaka is hosting a “hentai” event, but it’s probably not what you think
A Japanese toast sandwich remix: The toasted rice rice ball[SoraKitchen]
Uniqlo reveals third round of massive 100-year-anniversary manga T-shirts for Jump’s Shueisha
Japanese high school closes its cafeteria, replaces it with a 7-Eleven convenience store
Lawson opens a new mini supermarket, and the lucky bags can essentially stock your kitchen
Starbucks Japan unveils new Frappuccino showcasing “mottainai” culture
New official Ghibli anime food cookbook will teach you how to make Ponyo’s ramen and more
Kyoto public junior high school becomes first in Japan with a hoodie school uniform
What’s up with the Ghibli Park photo and video ban?
What’s it like to join Tokyo’s walking-and-talking-with-strangers club for a day?
Krispy Kreme releases a new Doughwich… at only one store in Japan
Tokyo’s life-size Gundam anime mecha statue will be removed this summer
Ichiraku Ramen-inspired ramen sets from Naruto anime pay homage to Naruto, Sasuke, and Sakura
Kanji ice cream becomes a sell-out hit in Japan
Japan now has gyoza doughnuts, and they taste like no other doughnut we’ve tried before
Japanese convenience store Lawson launches new “mini supermarket” chain, L Minimart
Japan’s real-world Pokémon hot spring’s first photos are here![Photos]
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Japan’s 5.3 million beautiful Hitachi Nemophila flowers are now in full bloom[Photos]
Pokémon and Ikea Japan cross over into each other’s worlds with collaboration events
A Japanese toast sandwich remix: The toasted rice rice ball[SoraKitchen]
Uniqlo reveals third round of massive 100-year-anniversary manga T-shirts for Jump’s Shueisha
Japanese high school closes its cafeteria, replaces it with a 7-Eleven convenience store
Lawson opens a new mini supermarket, and the lucky bags can essentially stock your kitchen
Starbucks Japan unveils new Frappuccino showcasing “mottainai” culture
With hot sweaty Shibuya summer on the way, free sodium tablets to be given out in downtown Tokyo
American college student missing in Kyoto, last seen by family one week ago
Japan Post’s mail carriers are getting some cool upgrades, but packages might be a little late
What’s it like to join Tokyo’s walking-and-talking-with-strangers club for a day?
Studio Ghibli adds new range of neckties to its anime merchandise store in Japan
Video of man spraying liquid on conveyor belt sushi leads to arrest in Japan
Body of missing foreign tourist in Japan found floating off coast of town he was last seen in
Japan Railways partners with Overwatch, heroes hit the Shinkansen for bullet train collaboration
Starbucks Japan has a mesh bag so cute it’s a sell-out hit