cute

Extra-cute Sea Animal crepes come to Japan’s cafe chain born from a sweet fashion brand

Gelato Pique’s spinoff cafes pique our interest with adorable ice cream and mochi treats.

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Pikachu cakes and other adorable Pokémon 30th anniversary food coming to Tokyo luxury hotel

Special sweets designed to satisfy your sweet tooth and cool you off in the summer heat.

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Japan’s adorable pudding chick becomes a transit card mascot

One of Japan’s most popular dessert mascots is set to go with you as you tap through ticket gates.

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Japan’s real-world Pokémon hot spring’s first photos are here![Photos]

Pikachu and Gyarados invite you to come by for a relaxing soak as Noto town recovers from disaster.

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Krispy Kreme releases new limited-edition fox doughnuts at only four stores in Japan

Kitakitsune Milk celebrates the charm of Hokkaido with kawaii style. 

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Memorial bell inside Hiroshima’s Peace Park has been silenced, but for a sweet reason

Children’s Peace Monument is going to be a quieter place for a while.

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Japan has a new cute and clever sunblock for cat lovers

The adorable bottle is only part of what makes this a fun and convenient way to protect yourself from UV rays.

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McDonald’s Japan’s new Chiikawa Happy Meal figures are here![Photos]

New tie-up with hit anime comes with anti-scalper strategy.

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Studio Ghibli adds mini pillows and massive mats to its anime merchandise store in Japan

My Neighbour Totoro is here to help you look and feel cool in traditional Japanese style. 

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Final Fantasy Chocobo cookies have galloped into Tokyo’s Square Enix pop-up shop

Beloved Final Fantasy mounts are Japan’s newest bird-themed sable sensation.

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Looney Tunes is now an adorable anime series with Looney Tunes Gokko[Videos]

Eh, what’s up, kawaii doc?

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Studio Ghibli releases crystal glass paperweights featuring Totoro and the Catbus

Sparkly new range will hold down your papers and lift your spirits with anime charm.

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Studio Ghibli releases new anime keychains that are like miniature figurines

Special collection includes the Spirited Away train that lights up at the push of a button.

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Hello Kitty is now a transforming truck robot[Photos]

Optimus kawaii.

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Studio Ghibli adds new anime character puppet socks to its merchandise store in Japan

No Face, Catbus and Totoro come to life as unique puppets for your feet. 

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New Totoro carabiner pouches are ready to clip/tag along with you on all your adventures[Photos]

Two Totoros, and one other Studio Ghibli character, are cute, fuzzy, and useful in new accessory lineup.

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Pokémon hot spring footbath opening in Japan this spring

A relaxing, adorable, and free place to soak your toes with Pikachu, Gyarados, and more.

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Pikachu to cuddle with kimono-clad beauty on Tokyo street as part of flower art event

Exhibition near Tokyo Station mixes flowers, anime, and ukiyo-e aesthetics.

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McDonald’s Japan now has Hello Kitty and Pompompurin drinks on the menu

We find out if the limited-edition Sanrio frappe and smoothie taste as sweet as they look. 

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Sanrio’s best-loved butthole defies physics in adorable sumo collaboration[Photos]

Pompompurin’s charm point apparently can’t be concealed.

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