cute

Osaka shrine’s sacred horse provides no bathroom privacy, lots of laughs after “remodeling”【Vid】

Horse just wanted to help, official Twitter account says.

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New Pokémon manhole covers starring Chansey are set to bring good luck to Fukushima

The kind and caring Pokémon delivers the prefecture’s first Pokéfuta.

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Feast your multiple eyes on the Harajuku Kawaii Monster Cafe’s tasty, toothsome dishes

The concept restaurant brings us juicy bursts of color and flavor for their monstrous summer menu.

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Sanrio’s matsuri festival-themed toys and plushes will give you Japanese summer vibes at home

The cutest product is definitely the goldfish-scooping set. Or maybe it’s the little pouches made to resemble shaved ice?

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Make your Japanese snacks even more Instagrammable with these mochi ice cream backgrounds

Say goodbye to boring old plates with these adorable designs!

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You can open a Japanese-style bathhouse for your pets or anime figures with the Bird Sento【Pics】

Miniature Japanese bathing culture right in your home.

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Happy horror — Rescue dog in Japan gets a toy, gives everyone else nightmares

You’re a good girl, Mugi. Now please don’t hurt us.

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New Calpis Water bottle design can only be fully seen after you drink the contents

Keep refreshed and get a glimpse of Japanese high school life with these charming bottle designs.

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Pokémon beef bowl tie-up with Yoshinoya is back with a sequel and new species to catch

Pokémori Round 2 promotion is giving away over 1,100 Poké Ball-style ceramic rice bowls.

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Pokémon underwear line lets you wear your love of Pocket Monsters on more than just your sleeve

Japanese underwear maker’s designs feature different art on front and back for Pikachu and five other Pokémon species.

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Spend Halloween with this adorable yet terrifying Pennywise figurine

The perfect blend of kawaii with kowai.

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Pokémon Cafes in Tokyo and Osaka to have special Pokémon Café Mix-inspired menu

We’ve been waiting for the new cafe-themed Pokémon mobile game to be featured in the real-life Pokémon Cafes!

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Glasses from Japan turn drinks into Hello Kitty, will convince you that you need snacks too【Pics】

Whether you want a hot or cold drink, Kitty-chan is here to warm your heart.

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You can get your Baskin-Robbins ice cream served in a Poké Ball in Japan

31 Poké Summer event adds two different Pikachu ice cream flavors to the menu, plus a four-Pokémon ice cream cake.

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This pet fish in Japan is trying to beat Pokémon Ruby, and it’s already won two gym badges【Video】

Live streaming Siamese fighting fish Mutekimaru is hundreds of hours into his quest to be the very best.

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Japanese fisherman becomes TikTok heartthrob, shares cute dance videos while working at sea

Dancing on a boat and fielding marriage proposals from fans is all in a day’s work for this scallop fisherman.

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Japanese hamster shows impressive feat of strength, Twitter more focused on its butt

He’s got furry buns of steel.

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Naomi Osaka’s first wave of charity face masks sell out, but she promises more for everyone

Naomi and Mari Osaka’s ultra-cute cloth masks will have a second sales period, and this time international fans can buy some too!

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Missing the maid café? Virtual @Home Café lets you chat with cute virtual maids at home!

Sweet animated maids will soon be available to dote on those of us desperate for a dose of hospitality — even those living outside Japan!

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Neon Genesis Evang-olfian? Adorable Angel and Pen Pen plushies are here to keep clubs safe

Evangelion is known for its strange merchandising tie-ups, and now it wants to help those hitting the links between giant robot battles.

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