cute

Can you spot the hidden cats at this Tokyo train station?

Only commuters with a sharp eye will be able to spot them all.

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New sake earrings let you wear your love for Japanese rice wine on your ears

Pay homage to Japan’s traditional drinking culture with unique eye-catching jewellery.

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A visit to Japan’s adorable cat bread cafe to try their trendy new cat cream bun【Photos】

Maritozzos have captured Japan’s sweets-loving heart this summer, and this one looks like it could meow.

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Google made a free-to-play ninja cat RPG to celebrate the Tokyo Olympics, and it’s awesome!

The Google Doodle for the Tokyo Olympics’ start offers retro fun, insight into Japanese culture, and a skateboarding tanuki.

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Get this molting crab plushie from Felissimo for the sea creature fan in your life

Show off your appreciation for sea critters with these highly detailed toys!

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Studio Ghibli’s Hopping Lantern from Spirited Away can now be yours to own!

New product comes with special features to recreate the friendly lamp character from the hit anime film. 

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Traditional noodles undergo a cute evolution in Kawaii Company’s new rainbow somen

These five flavors of cute and colorful Miwa somen are just in time to brighten up your summer.

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The new Kyoto Animation commercials will have you in tears in just 30 seconds

KyoAni proves they’re still one of the best with these breathtaking beautiful commercials.

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Seven new Pokémon-themed manhole covers featuring Vulpix make their debut in Hokkaido this summer

Lots of Vulpix love in this batch!

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Japanese bag maker to sell bag specifically for carrying around a watermelon

Designed to perfectly fit that watermelon that you are obviously trying to carry around everywhere.

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Miyazaki Prefecture celebrated Exeggutor Day by installing nine more Exeggutor-themed Pokéfuta

 That brings Miyazaki’s total number of Pokémon manhole covers up to 26!

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We adopted a furry, cuddly, tailed cat cushion to keep us company at home

We ride Japan’s latest virtual pet sensation: a cushion with a moving tail.

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We munch on some real-life Slime dumplings from the Dragon Quest Walk collaboration

One of Japan’s most popular app games takes on a classic sweetshop staple.

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Bury your face in this Pokémon’s butt for the softest, soundest, and weirdest nap ever

This Pokémon wants to lend you a hand when you’re sleepy by lending you its backside.

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Popular snack Ottotto celebrates upcoming Pokémon game with special Pokémon-shaped crackers

“Catch ’em all” in an online Pokédex, plus win special prizes!

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Pikachu learns how to fly as Japan’s new Pokémon airliner takes fight

Pikachu Jet takes off, and will be flying fans around Japan for years to come.

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Baby tanuki prompts adorable standoff as it tries to get into Tokyo art museum【Videos】

Cultured critter wants into the building, ends up in our hearts instead.

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Newest Tamagotchi product is shaped like a smart watch that you can feed, evolve and chat with

You can wear the latest virtual pet on your wrist!

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Now you can cuddle both cats and lovable robots at new Lovot store in a Kawasaki pet store

This has got to be the best way to destress!

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New Studio Ghibli No Face piggy bank brings us even more magic from Spirited Away

Upgraded model boasts new features…and No Face is now hungry for more than just coins.

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