
In larger countries like Australia and the United States, vehicle registration is carried out at the state level. This has long allowed each state to produce distinctive designs, including slogans or iconic imagery on number plates. In little Japan, however, vehicle registration is issued by the national government, so car owners have had no option to show their local pride with a regional license plate…until now.
The Ministry of Transport has announced that from next year, local authorities will be free to put colourful character designs on car number plates. Let’s have a look at some of the potential ways to pimp your Japanese numberplate!
Until this latest announcement, the rule surrounding Japanese car registration plates have been pretty tight. For private vehicles, the plate must be plain white, with green lettering. Characters and non-standard designs are not currently permitted, due to concerns about the numbers becoming difficult to read.
▼ A typical plain green and white old-style license plate, as issued in Tama (多摩), Tokyo.
From 2016, however, the Ministry of Transport plans to drop the ban on decorated plates such as those featuring character designs, paving the way for gotōchi-kyara mascots such as Kumamon and Gunma-chan to adorn license plates across Japan. Unlike more professional-looking corporate mascots and commercial characters, gotōchi-kyara (ご当地キャラ) are regional mascots, often defined by simple and amateur-looking designs.
While car owners will have to wait until 2016 to get their hands on a new-style colourful plate, scooter riders have been able to use character plates like this for years. Here are some of the personalised local plates available for lower CC bikes already. They should give us an idea of what might be in the pipeline!
▼ From Sukugawa City, birthplace of the “God of Special Effects”, Ultraman creator Eiji Tsuburaya.
▼ These Lupin motorcycle plates were released to celebrate the 60th year of Sakura City, Chiba, which also happens to be the birthplace of Monkey Punch, creator of Lupin III.
▼ Shinhidaka in Hokkaido, where this plate is from, is known as the birthplace of horse racing in Japan.
▼ And the city of Katsuyama, Fukui, is home to a popular dinosaur museum.
▼ Gosho Aoyama, creator of Case Closed, was born in Hokuei, where this Detective Conan registration plate was made.
▼ Of course you might land with a little-known character like Kusuppi, the mascot of Miyama city, Fukuoka. Cute plate though!
Chances are you won’t be seeing a Funassyi number plate any time soon though – despite his international notoriety, Japan’s favourite pear character is an unofficial mascot of Funabashi City.
Sources: Sankei, Nikkei, Naver Matome, Japan Economic Research Institute








Adorable mascot bear Kumamon stars on the most popular new license plate in Japan
Cherry blossoms are going to bloom on Tokyo’s new license plates
New stylish Japanese license plates lets people show off prefecture pride on the move
Evangelion license plates sure to add visual impact to your ride
Japan’s new eight-headed dragon license plates might be the coolest in the entire world【Pics】
Studio Ghibli has a new anime out, and there’s only one place in the world where you can see it
New Mt. Fuji overnight bus takes travelers from downtown Tokyo straight to the most popular hiking trail
Yoshinoya and Dragon Quest slaying scalpers with shift to made-to-order collaboration merch
Tochigi man shares his family’s process for creating 16 years worth of rice paddy art
Climbing season officially opens for Japan’s Mt. Hiyoriyama, the shortest mountain in the country
Tokyo revises accommodation tax amidst tourism boom, Airbnb rentals now included
7-Eleven Japan now has Vietnamese banh mi sandwiches, but how do they taste?[Taste test]
Raw chicken dishes to be regulated by Japanese government
Japanese airport rebrands itself as “Sushi Airport” to attract foreign tourists
Foreign tourists injured in Nissan GT-R crash near Tokyo’s Shibuya Scramble Crossing
Salomon releases Japan-exclusive Mt. Fuji hiking gear that doubles as an amazing souvenir
Japan triples departure tax, foreign tourists and locals now must pay more to leave country
A visit to Sri Lanka’s knockoff knockoff Uniqlo (no, we didn’t stutter) to see its rare “Pikachus”
Japanese overnight sightseeing train returns for summer with ramen stops and ocean views
Sanrio Character Poll announces winners, Hello Kitty absent from top 10 in many countries
Starbucks Japan teams up with Converse Tokyo for a new limited-edition collection in honour of Tanabata
Don’t judge this Kiki’s Delivery Service book by its cover, because it’s not actually a book!
7-Eleven Japan releases chocolate cookies that taste like freshly baked melon bread
The quest for Dragon Quest Yoshinoya figure sets: Worth taking for fans, tricky for scalpers[Pics]
Japan announces sudden 400-percent increase in visa fees for foreigners entering the country
Japanese ninja certification exam attracts 131 candidates from Japan and abroad
Studio Ghibli store Donguri Republic announces opening of first-ever store in America
New Japanese overnight train coming to connect Tokyo with Tohoku in sleep-travel style
Japan launches first overnight Shinkansen bullet train between Tokyo and Osaka this summer
Japanese sweets shop sells an ohagi so exquisite it sells out by noon
Forget Tokyo go-karts – there’s a new way to sightsee on four wheels in Japan
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Japan’s 5.3 million beautiful Hitachi Nemophila flowers are now in full bloom[Photos]
In Japan, you can now get issued an official license plate with adorable cat prints on it
Tokyo’s beautiful new license plates are based on one of Japan’s most famous woodblock paintings