yuru-kyara
Organizing committee seems to have a problem with a huge clumsy bear running around with an open flame.
Enlightening clips show just how hard it is to do the simplest things when you’re a mascot.
In what other country would someone think it was a good idea to hold a national ranking of bus company mascots?
Call me old fashioned but I remember when mascots were meant to be cute, not demons spawned by human weakness or yam ninjas.
Four prefectures in Japan team up with Pokémon GO developer Niantic to speed up their recovery.
Emerging from the cocoon that was The Daily Show, John Oliver has carved out a brilliant spot for himself with his own talk show Last Week Tonight. He has produced some amazing pieces on net neutrality, Edward Snowden, the Miss America Pageant and the NCAA. Viewers tune in each week to find out what subject close to their hearts is being roasted or promoted on HBO. Japan has gotten a couple of mentions on the show before, but this past week brought the insanity that is Japanese mascots to the attention of his viewers. Surely Japan’s mastery of the subject can teach the rest of the world something.
In larger countries like Australia and the United States, vehicle registration is carried out at the state level. This has long allowed each state to produce distinctive designs, including slogans or iconic imagery on number plates. In little Japan, however, vehicle registration is issued by the national government, so car owners have had no option to show their local pride with a regional license plate…until now.
The Ministry of Transport has announced that from next year, local authorities will be free to put colourful character designs on car number plates. Let’s have a look at some of the potential ways to pimp your Japanese numberplate!
Earlier this week, we took a look at the year’s 20 most popular karaoke songs for teens, and found that the list was made up entirely of anime themes, vocaloid songs, and the Japanese version of “Let It Go” (proving there’s literally nowhere you can go where you won’t run into the Frozen hit). And while we’re sure the 2-D sweep put a smile on the face of otaku and technophiles, we can imagine some traditionalists grumbling about a lack of music with a connection to anything real.
Well, is a human-sized pear real enough for you?
Gunma-chan, Gunma Prefecture’s regional mascot, or yuru-kyara, may not have the most creative name. The cap-wearing horse more than makes up for that shortcoming with cuteness, though, and was recently named the winner of the nationwide Yuru-Kyara Grand Prix popularity contest.
The championship is the culmination of a long campaign for Gunma-chan, who finished in 18th place in 2011, before spending two years stalled in the number three spot.
Having now reached the top of the yuru-kyara world, it’s time for Gunma-chan to savor the sweet taste of victory, and time for everyone else to savor the sweet taste of Gunma-chan candy.
Have you ever wondered how Kumamon suddenly burst into the spotlight back in 2011? It was the result of his victory in the national mascot character contest, the Yuru-kyara Grand Prix. The contest has been held every year since 2010 and Kumamon was the first major winner in 2011.
Voting for the annual contest runs from August to October every year and people are eligible to vote for their favorite character (usually the one representing their town or prefecture) once a day for the duration of the contest. Well, the results for the 2014 contest are finally in, and it looks like a certain entrant took the win by a nose.
Say what you will about ‘yuru-kyara‘ – the marketing idea that can be basically summed up as Japan’s “let’s have a cartoon mascot for EVERYTHING!” philosophy – but the vast majority of those funny characters adopted by prefecture and town tourism boards across the nation are nothing if not cute!
Take Princess Miyako, character mascot of Miyako-machi in Fukuoka Prefecture. Designed by illustrator Shiitake, Princess Miyako is the picture of youthful elegance: her fresh purple and green tones are even modelled after the town’s iris flowers.
It’s one thing to design a beautiful anime character in two dimensions. But when that mascot gets transformed into a three-dimensional character costume, bad things can happen. Bad, bad things…
Over the years the mascot industry in Japan has swelled considerably. An uncountable number of people in big-headed costumes currently represent the nation’s prefectures, cities, government offices and private companies. Then on top of all that we have independent mascots running around too like Funasshi and Teruhiko.
However, the editors at RocketNews24 feel they have come up with something that will bring the entire mascot world down to its knees. His name is Hard Ku**mon and he is prepared to do something that no other mascot has done before: actual labor.
MOST POPULAR
Now
Foreigner’s request for help in Tokyo makes us sad for the state of society
Japanese city loses residents’ personal data, which was on paper being transported on a windy day
Seaside scenery, history, and so many desserts on Yokohama’s Akai Kutsu【Japan Loop Buses】
Harajuku Station’s beautiful old wooden building is set to return, with a new complex around it
Should you add tartar sauce to Japanese curry rice? CoCo Ichi makes diners an unusual offer
Starbucks Japan releases new mugs and gifts for Mother’s Day
Red light district sushi restaurant in Tokyo shows us just how wrong we were about it
Smash Bros. director Sakurai stabs Kirby in the face, has delicious justification for it
To beard, or not to beard, that is the question. Here are Japanese women’s answers
Akihabara pop-up shop sells goods made by Japanese prison inmates
Weekly
- Foreigner’s request for help in Tokyo makes us sad for the state of society
McDonald’s new Happy Meals offer up cute and practical Sanrio lifestyle goods
Japanese ramen restaurants under pressure from new yen banknotes
French Fries Bread in Tokyo’s Shibuya becomes a hit on social media
Studio Ghibli releases new action figures featuring Nausicaä of the Valley of the Wind characters- Red light district sushi restaurant in Tokyo shows us just how wrong we were about it
New private rooms on Tokaido Shinkansen change the way we travel from Tokyo to Kyoto
Tokyo Tsukiji fish market site to be redeveloped with 50,000-seat stadium, hotel, shopping center
Beautiful Ghibli sealing wax kits let you create accessories and elegant letter decorations【Pics】- Japanese city loses residents’ personal data, which was on paper being transported on a windy day
Monthly
- McDonald’s new Happy Meals offer up cute and practical Sanrio lifestyle goods
- Foreigner’s request for help in Tokyo makes us sad for the state of society
Studio Ghibli releases Kiki’s Delivery Service chocolate cake pouches in Japan
New definition of “Japanese whiskey” goes into effect to prevent fakes from fooling overseas buyers
Our Japanese reporter visits Costco in the U.S., finds super American and very Japanese things- Japanese ramen restaurants under pressure from new yen banknotes
All-you-can-drink Starbucks and amazing views part of Tokyo’s new 170 meter-high sky lounge
More foreign tourists than ever before in history visited Japan last month
New Pokémon cakes let you eat your way through Pikachu and all the Eevee evolutions
Disney princesses get official manga makeovers for Manga Princess Cafe opening in Tokyo
Yearly
- McDonald’s new Happy Meals offer up cute and practical Sanrio lifestyle goods
Sales of Japan’s most convenient train ticket/shopping payment cards suspended indefinitely
Sold-out Studio Ghibli desktop humidifiers are back so Totoro can help you through the dry season
Japanese government to make first change to romanization spelling rules since the 1950s
Ghibli founders Toshio Suzuki and Hayao Miyazaki contribute to Japanese whisky Totoro label design
Doraemon found buried at sea as scene from 1993 anime becomes real life【Photos】
Tokyo’s most famous Starbucks is closed
One Piece characters’ nationalities revealed, but fans have mixed opinions
We asked a Uniqlo employee what four things we should buy and their suggestions didn’t disappoint
Princesses, fruits, and blacksmiths: Study reveals the 30 most unusual family names in Japan
RECOMMENDED STORIES
Starbucks Japan releases new mugs and gifts for Mother’s Day
Red light district sushi restaurant in Tokyo shows us just how wrong we were about it
Smash Bros. director Sakurai stabs Kirby in the face, has delicious justification for it
To beard, or not to beard, that is the question. Here are Japanese women’s answers
Akihabara pop-up shop sells goods made by Japanese prison inmates
We tried Korea’s way-too-big King Tonkatsu Burger at Lotteria 【Taste Test】
The odd phenomenon of some Japanese husbands making their wives put their socks on for them
Freakishly muscular life-size statues of Grappler Baki anime/manga cast intimidate and amaze【Pics】
Cat paw button vending machine debuts in Japan to celebrate Cat Day
How to properly eat a traditional Japanese tonkatsu meal
Is Japan’s massive Shizuoka steak sandwich really as delicious as it looks in promo photos?
Cosplay in front of explosions and flames at the upcoming fiery Baku Festival
Live-streamer who slipped and died on Mt Fuji wins Darwin Award
-
