yuru-kyara
Organizing committee seems to have a problem with a huge clumsy bear running around with an open flame.
Enlightening clips show just how hard it is to do the simplest things when you’re a mascot.
In what other country would someone think it was a good idea to hold a national ranking of bus company mascots?
Call me old fashioned but I remember when mascots were meant to be cute, not demons spawned by human weakness or yam ninjas.
Four prefectures in Japan team up with Pokémon GO developer Niantic to speed up their recovery.
Emerging from the cocoon that was The Daily Show, John Oliver has carved out a brilliant spot for himself with his own talk show Last Week Tonight. He has produced some amazing pieces on net neutrality, Edward Snowden, the Miss America Pageant and the NCAA. Viewers tune in each week to find out what subject close to their hearts is being roasted or promoted on HBO. Japan has gotten a couple of mentions on the show before, but this past week brought the insanity that is Japanese mascots to the attention of his viewers. Surely Japan’s mastery of the subject can teach the rest of the world something.
In larger countries like Australia and the United States, vehicle registration is carried out at the state level. This has long allowed each state to produce distinctive designs, including slogans or iconic imagery on number plates. In little Japan, however, vehicle registration is issued by the national government, so car owners have had no option to show their local pride with a regional license plate…until now.
The Ministry of Transport has announced that from next year, local authorities will be free to put colourful character designs on car number plates. Let’s have a look at some of the potential ways to pimp your Japanese numberplate!
Earlier this week, we took a look at the year’s 20 most popular karaoke songs for teens, and found that the list was made up entirely of anime themes, vocaloid songs, and the Japanese version of “Let It Go” (proving there’s literally nowhere you can go where you won’t run into the Frozen hit). And while we’re sure the 2-D sweep put a smile on the face of otaku and technophiles, we can imagine some traditionalists grumbling about a lack of music with a connection to anything real.
Well, is a human-sized pear real enough for you?
Gunma-chan, Gunma Prefecture’s regional mascot, or yuru-kyara, may not have the most creative name. The cap-wearing horse more than makes up for that shortcoming with cuteness, though, and was recently named the winner of the nationwide Yuru-Kyara Grand Prix popularity contest.
The championship is the culmination of a long campaign for Gunma-chan, who finished in 18th place in 2011, before spending two years stalled in the number three spot.
Having now reached the top of the yuru-kyara world, it’s time for Gunma-chan to savor the sweet taste of victory, and time for everyone else to savor the sweet taste of Gunma-chan candy.




















Studio Ghibli unveils new anime calendars and diary planners for 2027
Family Mart releases new Human Made Cup Noodle in Japan, with freebies for Nigo fans
Japan’s final Penguin Suica train cards have already shipped, and when they’re gone, they’re gone
Hobonichi unveils new 2027 planners, diaries and stationery with One Piece, Suica Penguin, Hello Kitty and a must-buy Mini Techo
Hikaru Utada sings new song in Shinkansen commercial for Japan’s Supreme Class cabins
Mister Donut releases new doughnuts that look and taste like Japanese sweet potatoes
This Japanese 7-Eleven has the most expensive drinks, and item, we’ve even seen at the chain
Farewell Final Ceremony announced for Tokyo’s life-size Gundam statue, will stream live
Foreign travelers arrested in Japan following smash-and-grab robbery in Tokyo shopping mall
Pizza Hut Japan creates moon-viewing sukiyaki chrysanthemum pizza for tsukimi season
Japan approves foreign resident visa renewal fee increases of up to 967 percent, starts soon
Japan tripled its departure tax to fund tourism but is using the money on cherry blossoms and bears
Nike x One Piece collection brings Devil Fruits to sneakers and streetwear in Japan
We recommend not buying one pack of Japan’s new convenience store corn soup-flavor fried chicken
Police in Japan looking for who’s responsible for dumping 80 loaves of bread on side of road [Video]
Japan’s double-decker portable rice cooker/bento maker is better than ever with new version
Nephew of Studio Ghibli director Hayao Miyazaki serves up Totoro Shaved Ice in Tokyo
12-year-old British girl who went missing in Tokyo found safe after visiting anime sites around Yokohama
7-year-old boy left behind on Mt. Fuji by his own dad
Air-conditioned dress shirts arrive in Japan to save working professionals from sweltering heat
Sushi Bus: Japan’s first conveyor-belt bus lets you eat sushi while sightseeing around Tokyo
Pokémon Center Online designates first Pokémon items that will require Japanese ID card to buy
Japanese toilet aims to attract foreign tourists but not everybody is happy about it
Tokyo’s newest viral dessert is like a Japanese parfait inside a bread bun [Taste test]
New Japanese vending machine at Shinkansen station sells cups of ice on platform
Study finds hundreds of people in Indonesia legally named after Naruto, Inuyasha, other anime stars
Japan announces sudden 400-percent increase in visa fees for foreigners entering the country
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Studio Ghibli has a new anime out, and there’s only one place in the world where you can see it
Starbucks Japan releases new drinkware and goods for Valentine’s Day
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Tokyo subway installing new ticket gates that don’t accept payment through Suica or other IC cards
Japanese ninja certification exam attracts 131 candidates from Japan and abroad
Salomon releases Japan-exclusive Mt. Fuji hiking gear that doubles as an amazing souvenir
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
Mister Donut releases new doughnuts that look and taste like Japanese sweet potatoes
This Japanese 7-Eleven has the most expensive drinks, and item, we’ve even seen at the chain
Farewell Final Ceremony announced for Tokyo’s life-size Gundam statue, will stream live
Foreign travelers arrested in Japan following smash-and-grab robbery in Tokyo shopping mall
Pizza Hut Japan creates moon-viewing sukiyaki chrysanthemum pizza for tsukimi season
Tokyo’s Haneda Airport opens new Terminal 1 North Satellite next month
Mos Burger skips tsukimi burgers, crafts moon-viewing focaccia sausage sandwiches instead
Amid foreign sex tourist rise, Japanese government considering outlawing paying for prostitution
Anime and Hollywood movies cross over in new Universal Studios Japan merch collection
No, Japan’s prime minster did not make friends with a cockroach, despite what you may have heard
Starbucks Japan adds a gooey sweet potato Frappuccino to its menu this autumn
Starting this fall, you’ll be able to take a Pokémon Jet flight to Japan
Nonstop flights from U.S. to Okinawa return after 54 years, making travel faster than before
Godiva Japan hops into tsukimi season with bunny and moon-themed chocolate assortments