
Last year, over 13 million foreign visitors took a trip to Japan. Many of the country’s best attractions, though, are actually hundreds of years old. That means that while they’ve been drawing more international travelers than ever in the 21st century, they were hardly being ignored in the 20th, as shown by this collection of retro-cool travel posters from the early and mid-1900s.
For example, the iconic tori gate that juts out of the sea at Hiroshima’s Miyajima looks pretty much as it did back in the days of Japan Railways’ predecessor, Japanese Government Railways, which disbanded in 1949.
▼ An appropriately subdued and old-school promotional poster for Japan’s classy former capital
▼ And for its current capital, Tokyo, something far more contemporary (at least by the standards of when it was printed in the 1930s)
While most of these posters hail from an era where hand-drawn art was the go-to graphic design choice, some make use of black-and-white photography, which gives them an especially timeless feel.
▼ The Great Buddha of Kamakura and Hirosaki Castle
▼ Kyoto’s Kinkakuji and Nikko’s Toshogu
▼ And of course, Mt. Fuji
Since Japan is an island country, some of the most enthusiastic supporters of inbound tourism have always been airlines.
▼ From left to right, Qantas, Air France, and Scandinavian Airlines System all wanted in on the action.
Japan Airlines, as you’d expect, was also a major player in this growing market, with ads suggesting sleek modernity and friendly, welcoming locals.
▼ Plus the sort of close proximity between Mt. Fuji and San Francisco that would make homesick Californian expats in Japan weep tears of joy
It’s also pretty easy to decipher the intent of this Japan Air Transport poster, which is steeped in the glamorous luxury of the early days of commercial air travel.
It’s a little harder, though, to figure out what Air India was going for in this advertisement.
“Visit Japan, and wrestle Japanese people!” maybe? Or perhaps “Visit Japan, and suck on a dude’s shoulder as you sleepily whisper in his ear!”?
We’re not entirely sure, but hey, the variety of things to see and do in Japan is what makes it such a great country to visit.
Source: Japaaan
Top image: Los Angeles Public Library, Flickr/Boston Public Library (edited by RocketNews24)
Insert images: Los Angeles Public Library (1, 2, 3), Flickr/Boston Public Library, Heritage Auctions, Flickr/trialsanderrors, Flickr/Boston Public Library (2, 3), Flickr/Skwal1, Flickr/Galerie Estampe Moderne, Un Deux Trois Galerie, Vintage Airline Posters.net, Zazzle (edited by RocketNews24)














Travel back in time with these tourism posters from early 1900s Japan 【Pics】
The top 20 places to visit in Tokyo, as chosen by travelers
Traveling to Japan on a budget – the best FREE places to visit in the country
New retro museum in Tokyo is like a time portal back to the Showa era【Photos】
Japanese sweets shop sells an ohagi so exquisite it sells out by noon
Studio Ghibli store Donguri Republic announces opening of first-ever store in America
7-Eleven Japan to start selling Vietnamese banh mi sandwiches this summer
Forget Tokyo go-karts – there’s a new way to sightsee on four wheels in Japan
Studio Ghibli adds new My Neighbour Totoro music box to its anime merchandise store in Japan
Starbucks Japan releases new Frappuccino, tea and soda drinks for summer
Gama Land, the weird Japanese amusement park celebrating toads, is now like a ghost town
Starbucks Japan releases new limited-edition summer drinks…and a pastry for dunking
All-you-can-eat cheese restaurant in Tokyo is a hidden gem not many people know about
Lawson Japan releases a crazy new product to remind us it’s not just famous for convenience store food
New Japanese overnight train coming to connect Tokyo with Tohoku in sleep-travel style
Universal Studios Japan is giving Frieren anime fans the chance to make unforgettable memories.
Tokyo’s life-size Gundam is getting a new look before its end-of-summer removal
Japanese bento shop touches hearts by selling super cheap boxed lunches for around a dollar
7-Eleven Japan joins the craze for Korean Gamja Cheese Balls
Lawson upsizes convenience store food for a limited time with two must-try Japanese meals
Uniqlo reveals third round of massive 100-year-anniversary manga T-shirts for Jump’s Shueisha
Even at twice regular Daiso price, this handy item is still great for summer travel in Japan
New official Ghibli anime food cookbook will teach you how to make Ponyo’s ramen and more
Japanese convenience store Lawson launches new “mini supermarket” chain, L Minimart
Japan’s real-world Pokémon hot spring’s first photos are here![Photos]
Kyoto public junior high school becomes first in Japan with a hoodie school uniform
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Japan’s 5.3 million beautiful Hitachi Nemophila flowers are now in full bloom[Photos]
Pokémon and Ikea Japan cross over into each other’s worlds with collaboration events
Wisteria season starts early with blooming of Japan’s Great Wisteria in its beautiful garden