
Some universities try to recruit students by telling them about all the fun they’ll have there, but not this Tokyo institute of higher learning.
For many people in Japan, the four years of college are a brief respite between the crushing pressures of secondary education and professional life. Compared to junior and senior high school classes that throw a constant barrage of tests at their pupils, most college courses are relatively easy, and they certainly afford students more free time than they’ll have in the notoriously intense adult working society of Japan.
Because of that, many university advertisements don’t even show students in a classroom setting. Instead, they might just feature a close-up of a beaming 20-year-old vaguely commenting about how she’s broadening her horizons and chasing her dreams, or similar text surrounding a group of smiling and fashionable friends basking in the freedom of not having to wear uniforms at school for the first time in at least seven years.
But Komazawa University, located in Tokyo’s Setagaya Ward, wants you to know that being accepted to the school doesn’t mean you’re being welcomed to Easy Street, and has created this in-train ad to get the message across.
いや死ぬしかないやろ pic.twitter.com/3WWFC46DKs
— ジョニー (@johnny_onpuchan) January 4, 2016
The text translates as:
My professor said I have to rewrite the report I stayed up all night working on.
I got kicked down to the practice squad on the sports team I joined.
My girlfriend told me she’s started seeing someone else.Today was a good day.
It’s another chance to take on the challenge of reinventing myself.Four years of nothing but growth as a person.
The startlingly frank depiction of the potential pitfalls of college life sent chills down the spine of the Japanese Internet, including the Twitter user who shared the photo, @johnny_survivor. Despite his eminently resilient-sounding name, @johnny_survivor whimpered “At that point, there’s nothing left to do but die.”
Still, it’s a fact that no one gets through four years of university without at least one academic, athletic, or romantic setback, and it’s not like those challenges always take turns hitting you, either. So maybe we should be applauding Komazawa University for its tough love approach in letting applicants know that college life is going to throw them a few curves.
And keep that chin up, Johnny. After all, you’ll be made stronger by whatever doesn’t kill you, no matter how close it might come.
Source: Jin, Twitter/@johnny_survivor
Top image: Wikipedia/Vasset

Japanese university “otaku class” has strict requirements: “You must watch 20 anime per week”
If you want your kids to go to elite universities, give them Legos, Japanese study says
Air-conditioned dress shirts arrive in Japan to save working professionals from sweltering heat
Tokyo’s newest viral dessert is like a Japanese parfait inside a bread bun [Taste test]
Live-action Princess Mononoke is coming to streaming as a live event, previews look amazing [Video]
Starbucks Japan opens new store inside historic seaside quarantine station near Tokyo
Tokyo security guard’s famous station tape font becomes official custom Nike streetwear
Godiva Japan gets into the shaved ice scene with two luxurious frozen desserts this summer
Starbucks Japan releases first-ever gacha capsule toys, featuring iconic menu items as plush coffee charms
7-Eleven Japan adds new cold soup smoothies to its convenience store drinks range
New Studio Ghibli washi tape adds anime flair to Japanese stationery
Koei Tecmo continues to be an investment firm that also happens to make video games
7-Eleven Japan now offering baked-in-store pizza by the slice with two very different topping sets
Kyoto receives more foreign tourists than ever before, but fewer visitors say they’ll return
Pokémon Card Stores requiring facial recognition scans for entry in Japan in latest anti-scalper move
Starbucks Japan unveils exclusive new Frappuccinos limited to three regional areas
Foreign tourists in Japan eat far more rice than previously thought, according to new data
How are you supposed to wash a Japanese futon duvet at the laundromat?
Studio Ghibli has a new anime out, and there’s only one place in the world where you can see it
Tokyo subway installing new ticket gates that don’t accept payment through Suica or other IC cards
Japan now has human refrigerators inspired by Japanese vending machines
Hatsune Miku collaborates with Hokusai’s art in new Vocaloid ukiyo-e illustration series [Pics]
New Shinkansen luggage drop-off system begins in Japan, making train travel even easier
Salomon releases Japan-exclusive Mt. Fuji hiking gear that doubles as an amazing souvenir
Studio Ghibli releases anime T-shirts that pay homage to one of Hayao Miyazaki’s most personal films
Japan triples departure tax, foreign tourists and locals now must pay more to leave country
Family Mart opens new “Famima” flagship store in Tokyo that’s like a tourist attraction
Uniqlo looks back to the very start of Pokémon with new black-and-white pixel art T-shirts[Pics]
Japan announces sudden 400-percent increase in visa fees for foreigners entering the country
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Japanese ninja certification exam attracts 131 candidates from Japan and abroad
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】