Short version of live-action ad to air on February 7.
The official website for the Pokémon franchise posted the full 70-second version of the live-action commercial that will air during the Super Bowl football game on February 7. The commercial celebrates the 20th anniversary of the first games.
Upcoming products include Nendoroids of the game’s classic starters’ evolutions and protagonist, clothing, new trading cards, mythical Pokémon distribution, special Pokémon Red and PokémonBlue 3DS bundles, and the release of Pokémon Go and Pokken Tournament. Nintendo is also planning to re-release its Pokémon amiibo, like Jigglypuff and Charizard, to select retailers on February 27.
Fans of the original Pokémon films also have something to look forward to. Pokémon: The First Movie, Pokémon the Movie 2000 and Pokémon 3: The Movie are getting digital remaster releases on DVD and Blu-ray from Viz Media. A total of 12 full-length Pokémon films will also be available on digital platforms.
More from Anime News Network:
1 in 10 emotional viewers “cried” at Pokémon Super Bowl 50 advert
Celebrate Pokémon’s 20th anniversary with a quick poké-history lesson【Video】
First-generation Japanese Pokémon trading cards to be reissued for the game’s 20th anniversary
To celebrate Pokémon anime’s 20th anniversary, superfan redoes his fan art from 20 years ago
The best, most adorable “Pokémon 20th anniversary” artwork shared online by fans
Japan’s most popular curry rice restaurant chain, Coco Ichibanya, might be for sale
Tamagotchi evolves into a ring for its 30th anniversary, preorders now open
Family Mart releases Famima convenience store products nationwide, but which ones are worth buying?
A real-world Pokémon Poké Ball hotel is opening in Japan at a still-secret location [Video]
One Piece Day 2026 brings new art, music, and new cast announcements
Finally! Japan’s big three convenience store chains announce rice ball price reductions
Solo travel in Japan: Hidden beer garden in Tokyo is a haven for single visitors
Studio Ghibli unveils new anime calendars and diary planners for 2027
Hobonichi unveils new 2027 planners, diaries and stationery with One Piece, Suica Penguin, Hello Kitty and a must-buy Mini Techo
Beautiful 785-step Japanese shrine sando stairway walk is one very good reason to visit Kagawa
Japan’s final Penguin Suica train cards have already shipped, and when they’re gone, they’re gone
Japan approves foreign resident visa renewal fee increases of up to 967 percent, starts soon
Japan tripled its departure tax to fund tourism but is using the money on cherry blossoms and bears
Farewell Final Ceremony announced for Tokyo’s life-size Gundam statue, will stream live
Family Mart releases new Human Made Cup Noodle in Japan, with freebies for Nigo fans
Hikaru Utada sings new song in Shinkansen commercial for Japan’s Supreme Class cabins
Nike x One Piece collection brings Devil Fruits to sneakers and streetwear in Japan
12-year-old British girl who went missing in Tokyo found safe after visiting anime sites around Yokohama
7-year-old boy left behind on Mt. Fuji by his own dad
Sushi Bus: Japan’s first conveyor-belt bus lets you eat sushi while sightseeing around Tokyo
Pokémon Center Online designates first Pokémon items that will require Japanese ID card to buy
Japanese toilet aims to attract foreign tourists but not everybody is happy about it
New Japanese vending machine at Shinkansen station sells cups of ice on platform
Study finds hundreds of people in Indonesia legally named after Naruto, Inuyasha, other anime stars
Japan announces sudden 400-percent increase in visa fees for foreigners entering the country
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Studio Ghibli has a new anime out, and there’s only one place in the world where you can see it
Starbucks Japan releases new drinkware and goods for Valentine’s Day
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Tokyo subway installing new ticket gates that don’t accept payment through Suica or other IC cards
Japanese ninja certification exam attracts 131 candidates from Japan and abroad
Salomon releases Japan-exclusive Mt. Fuji hiking gear that doubles as an amazing souvenir
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
24-karat gold Pikachu card released to celebrate Pokémon card game’s 20th anniversary
Pokémon: Detective Pikachu movie trailer surprises fans with first look at live-action characters