Short version of live-action ad to air on February 7.
The official website for the Pokémon franchise posted the full 70-second version of the live-action commercial that will air during the Super Bowl football game on February 7. The commercial celebrates the 20th anniversary of the first games.
Upcoming products include Nendoroids of the game’s classic starters’ evolutions and protagonist, clothing, new trading cards, mythical Pokémon distribution, special Pokémon Red and PokémonBlue 3DS bundles, and the release of Pokémon Go and Pokken Tournament. Nintendo is also planning to re-release its Pokémon amiibo, like Jigglypuff and Charizard, to select retailers on February 27.
Fans of the original Pokémon films also have something to look forward to. Pokémon: The First Movie, Pokémon the Movie 2000 and Pokémon 3: The Movie are getting digital remaster releases on DVD and Blu-ray from Viz Media. A total of 12 full-length Pokémon films will also be available on digital platforms.
More from Anime News Network:


1 in 10 emotional viewers “cried” at Pokémon Super Bowl 50 advert
Celebrate Pokémon’s 20th anniversary with a quick poké-history lesson【Video】
First-generation Japanese Pokémon trading cards to be reissued for the game’s 20th anniversary
To celebrate Pokémon anime’s 20th anniversary, superfan redoes his fan art from 20 years ago
The best, most adorable “Pokémon 20th anniversary” artwork shared online by fans
Stunning central Japan wisteria festival is like a purple fantasy straight out of a Ghibli movie
Mister Donut wows matcha lovers in Japan with new Dora Matcha doughnuts
Nine amazing off-the-beaten-path cherry blossom spots in Japan for yaezakura and shidarezakura
10 awesome Tokyo cherry blossom festivals and experiences for this year’s sakura season
This Japanese vending machine doesn’t sell drinks, but you can buy drinks through it
Studio Ghibli adds new anime tumblers to its cool streetwear brand in Japan
Princesses, fruits, and blacksmiths: Study reveals the 30 most unusual family names in Japan
We eat at three Japanese family restaurants to find the one with the best-value breakfast
Universal Studios’ Sailor Moon theme park attraction is finally coming to America
Starbucks Japan releases cute new zodiac goods for Year of the Rabbit
Train station platform ramen store closes its doors on half a century of history in Tokyo
Japanese onsen egg maker from 100-yen store Daiso needs to be on your shopping list
Starbucks Japan releases new My Fruit³ Frappuccino at only 34 stores around the country
Cherry blossoms begin blooming in Japan with record-early starts for sakura season
Studio Ghibli adds new Mother’s Day gift sets to its anime collection in Japan
Virtual idol Hatsune Miku redesigned with look that adds new elements and brings back old ones
The next time you’re feeling stressed out, you could relax on a Pokémon Psyduck chair from Japan
Komachi Shokudo: Japanese mum’s-style cooking for breakfast, lunch and dinner in Tokyo
Tokyo government organizes food truck event to clear out delinquent/homeless teen gathering area
When will the cherry blossoms reach full bloom in Japan this year?[Forecast]
Starbucks Japan unveils new sakura cherry blossom collection for hanami season 2026
Studio Ghibli releases Catbus pullback keychain that runs like the anime character
The 10 most annoying things foreign tourists do on Japanese trains, according to locals
Nine great places to see spring flowers in Japan, as chosen by travelers (with almost no sakura)
Starbucks Japan releases first-ever Hinamatsuri Girls’ Day Frappuccino
Japan’s cherry blossom season predicted to start earlier than we’d thought, especially in Tokyo
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
24-karat gold Pikachu card released to celebrate Pokémon card game’s 20th anniversary
Pokémon: Detective Pikachu movie trailer surprises fans with first look at live-action characters