
If Emily Strange were a Japanese girl, these are the dolls she would put up for Hinamatsuri.
March 3 is Girls’ Day, or Hinamatsuri, in Japan and its traditions go back to the Heian Period. These days, the most iconic part of Hinamatsuri are the dolls that are displayed in homes (and sometimes also stores) around the country. The dolls are often incredible pieces of art made with care — and they don’t come cheap either! Even so, the dolls usually spend most of the year locked away in storage, since it’s believed by most people in Japan that leaving the dolls out after the 3rd will reduce girls’ chances at marriage.
▼ You want to get married so you can inflict your suffering on someone else, right?
It may be too late to display these amazing dolls this year, but if the girl in question has more in common with Wednesday Addams than she does Lisa Frank, these are obviously the dolls you’ll want to get for next year! Inspired by goth lolita fashion, there’s no doubt they’re as stylish as they are macabre — not to mention simply beautiful.
They’re also handmade by Yukako Goto, a Gifu-based dollmaker, who has explains that her goal is to make dolls that will appeal to women as well as girls, so they can be enjoyed for years to come. We’d say she succeeded! And now we’re also a little sad that tradition insists they not be displayed every day.
Yukako adds that she’s trying to both keep traditional elements of Japanese culture alive while imbuing them with modern sensibilities. We have to admit we never thought we’d see goth lolita Hinamatsuri dolls, but in the hands of an expert like Yukako, it works beautifully.
Of course, Yukako has crafted numerous dolls, so we don’t want you to think she’s purely doom and gloom! Here are a few of her other pieces.
Prices are not listed on her website, but a note does mention that doll prices start around 180,000 yen (US$1,578) and typically range from 200,000 yen ($1,753) to 400,000 yen ($3,500). So you may want to start saving now for next year…or maybe next decade.
Source: Goto Dolls, Grape
Images: Goto Dolls
Not creepy enough for you?
Japanese net users reminisce over novelty pregnant Licca-chan doll with unlockable belly











Disney sushi? An adorable new way to celebrate Japan’s Girl’s Day/Doll Festival
Starbucks Japan releases first-ever Hinamatsuri Girls’ Day Frappuccino
Is Starbucks Japan’s new Hinamatsuri Girls’ Day Frappuccino suitable for adults?
Hinamatsuri Pikachu kimono couple plushie on the way to celebrate Japan’s Doll Festival【Photos】
Tokyo’s life-size Gundam anime mecha statue will be removed this summer
Ichiraku Ramen-inspired ramen sets from Naruto anime pay homage to Naruto, Sasuke, and Sakura
Hundreds of rose bushes in bloom at Tokyo’s off-the-beaten-path, next-to-the-tracks flower street
Studio Ghibli’s president is leaving the company. Will it change how they make anime?
Let’s hike a Japanese mountain (that isn’t Mt. Fuji) – Mt. Tsukuba[Photos]
161-year-old Kyoto confectionary maker releases new edible Pokémon lineup
The top 12 incomprehensible school rules, as chosen by high school students
7-Eleven Japan now sells canned water, but does funky packaging mean funky flavor?[Taste test]
7-Eleven Japan is releasing Greedy chocolate chip and whipped cream sandwiches
Japan releases new ramen sandwiches… that don’t taste like ramen
Starbucks Japan releases two new “chunky” drinks… and matching gel designs for our nails
7-Eleven Japan now has ramen machines…but only at 41 stores
Mt. Fuji hot spring inn gets even more beautiful after dark with Firefly Festival
Don’t miss the Tokyo Tower City Light Fantasia ~Summer Landscape 2026~ event during your travels
Japan’s 5.3 million beautiful Hitachi Nemophila flowers are now in full bloom[Photos]
The average age of Japan’s hikikomori shut-ins is getting older, survey shows
Japan enters Golden Week vacation period, survey shows one in three plan to ride it out at home
New Kyoto Converse sneakers celebrate Japan with traditional kimono fabrics for your feet
Brand-new Pokémon manhole covers coming to help the recovery of a disaster-stricken part of Japan
Japan’s awesomely beautiful Alpen Route snow corridor is now open
Japan’s new Pokémon jackets give you the look and powers of the Kanto starter trio
Move aside, convenience store egg sando – there’s a better version of the iconic sandwich in Japan
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa