All of the miracles you need, in a handy little pouch!
As part of their Mousou Shouhinka Doujou (literally “wild idea merchandise dojo”), retailers Felissimo and YOU+MORE present the online public with a new product theme at the beginning of each month. Then, product ideas following the theme are presented by the site’s team of creators – readers are encouraged to submit their ideas too! The public then has the opportunity to vote for their favorite product, and the winner will be produced for sale at Felissimo’s website.
This month’s theme is “maniac pouch”(maniakku-sugiru poochi), and with 10 cute and crazy ideas for zippered pouches on the table, one (or technically two!) in particular seems to be getting a lot of attention.
The stories of Noah’s ark and Moses’ parting of the Red Sea from the Bible’s Old Testament were the inspiration for these pouch ideas, yet they are cute enough for anyone to enjoy.
From the outside, Moses’ pouch just looks like calm ocean waves. You wouldn’t know it had any Biblical theme to it if it weren’t for the Moses charm on the zipper.
But, take the Moses charm, stand him upright to unzip the pouch, and…
…it’s a miracle! The sea has been parted for the people to flee!
A fish, squid, and shell – who didn’t quite get out of the way in time it seems – lie at the bottom as the walls of waves tower above them.
Next is the Noah’s ark pouch, which from the outside, looks plain and unimposing.
The charm on the zipper is of the fabled white dove, which Noah is said to have let go in search of land and which brought back a branch of an olive tree as proof.
Pull the zipper open, and inside we find a number of animals in pairs.
It’s nice to see that even the platypuses made it on board… What would the world today be like without those mysteries of nature!
The creative mind behind these clever pouches is Keiko Otsuhata, who already has a number of other fun items at her online store.
You can check out and vote for other contenders over at the Felissimo YOU+MORE page, but it’s already pretty obvious which pouch idea is going to win!
Source and images: Felissimo
Kanji ice cream becomes a sell-out hit in Japan
Suspected yakuza member arrested for having frequent flyer mile account
This Tokyo Station sweets sensation sells out daily, but we finally got our hands on it
Japan has a new cute and clever sunblock for cat lovers
You’ll never win cash or prizes or cash at this Tokyo pachinko parlor, and that’s why it’s so cool
Kanji ice cream becomes a sell-out hit in Japan
Suspected yakuza member arrested for having frequent flyer mile account
This Tokyo Station sweets sensation sells out daily, but we finally got our hands on it
Japan has a new cute and clever sunblock for cat lovers
You’ll never win cash or prizes or cash at this Tokyo pachinko parlor, and that’s why it’s so cool
Tokyo’s life-size Gundam anime mecha statue will be removed this summer
Ichiraku Ramen-inspired ramen sets from Naruto anime pay homage to Naruto, Sasuke, and Sakura
Studio Ghibli adds mini pillows and massive mats to its anime merchandise store in Japan
McDonald’s Japan’s new Chiikawa Happy Meal figures are here![Photos]
Mister Donut’s beyond super soft and chewy beyond mochi mochi donuts have returned
Hundreds of rose bushes in bloom at Tokyo’s off-the-beaten-path, next-to-the-tracks flower street
161-year-old Kyoto confectionary maker releases new edible Pokémon lineup
Studio Ghibli’s president is leaving the company. Will it change how they make anime?
7-Eleven Japan is releasing Greedy chocolate chip and whipped cream sandwiches
7-Eleven Japan now has ramen machines…but only at 41 stores
Let’s hike a Japanese mountain (that isn’t Mt. Fuji) – Mt. Tsukuba[Photos]
Japan’s 5.3 million beautiful Hitachi Nemophila flowers are now in full bloom[Photos]
The average age of Japan’s hikikomori shut-ins is getting older, survey shows
Japan enters Golden Week vacation period, survey shows one in three plan to ride it out at home
New Kyoto Converse sneakers celebrate Japan with traditional kimono fabrics for your feet
Japan’s new Pokémon jackets give you the look and powers of the Kanto starter trio
Japan now has gyoza doughnuts, and they taste like no other doughnut we’ve tried before
Studio Ghibli launches huge new anime movie T-shirt collection with special design details
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Tokyo’s life-size Gundam anime mecha statue will be removed this summer
Ichiraku Ramen-inspired ramen sets from Naruto anime pay homage to Naruto, Sasuke, and Sakura
Studio Ghibli adds mini pillows and massive mats to its anime merchandise store in Japan
McDonald’s Japan’s new Chiikawa Happy Meal figures are here![Photos]
Mister Donut’s beyond super soft and chewy beyond mochi mochi donuts have returned
The Pokémon anime studio’s next project is a Scooby-Doo anime, Yokoso Scooby-Doo
7-Eleven Japan adds macaroni cheese sandwiches to its convenience store food range
Starbucks Japan adds a new Frappuccino and Milk to the menu, but are they worth the calories?
Studio Ghibli’s president is leaving the company. Will it change how they make anime?
Hundreds of rose bushes in bloom at Tokyo’s off-the-beaten-path, next-to-the-tracks flower street
Do Bare Feet of a Gorilla slides really make your legs slimmer?
The top 12 incomprehensible school rules, as chosen by high school students
Self-proclaimed Americans arrested for breaking into Punch the monkey’s Japanese zoo habitat
Starbucks Japan releases two new “chunky” drinks… and matching gel designs for our nails