
It doesn’t take a wind god and a thunder god to explain how good your car is, but it certainly helps.
Car makers have to compete with a lot of other companies to get people to buy their cars. Not only are they battling against outsiders, but they also compete against themselves as plenty of prospective buyers aren’t attached to one particular make or style. One of the best ways to distinguish themselves is to make an undeniably cool car commercial, but with so many commercials already out there, what is an advertising executive supposed to do? How about looking way into the past for inspiration?
The Toyota Mark X is classified as an executive car which means it’s larger than a family car, so they are up against a lot of stiff competition. Plenty of European car manufacturers make an executive car so Toyota already has to compete with the “coolness” factor of a Mercedes or BMW.
That’s OK though, because Japan’s biggest car manufacturer went to its cultural roots to show how the Mark X is extra special. Filmed in the dark with three different colored cars, drivers and artists worked together to paint the instantly recognizable Fujin Raijin-zu (Wind God and Thunder God painted screen) with lights and fast-moving executive cars.
▼ On your Mark (X)!
▼ Get set…
▼ Paint!
This intricate ballet in the darkness is played out over the two minute clip, but it’s still enough time to marvel at just what it is they are doing.
▼ Ta da!
Even if you aren’t an historical Japanese art aficionado, you still can marvel at the driving skills necessary to pull this off. Needless to say, if RocketNews24 is in the market for a new car, or a gigantic paintbrush, no other car has proven itself quite like the Toyota Mark X.
And if you want to see other interpretations of Fujin Raijin-zu, check them out re-imagined as the Super Mario Brothers, or as cookies. It’s certainly the most delicious way to enjoy the artwork that we’ve ever seen.
Source, images: YouTube/toyotajpchannel




Mt Fuji and Raijin and Fujin lingerie sets let you wear your love for Japan under your clothes
Exhibit in Kyoto features collaboration of anime and 400-year-old Rinpa school of painting!
Toyota Chocobos?! Iconic Final Fantasy music used in new car ad 【Videos】
How to say every Japanese car brand’s name, and what they mean 【Video】
Studio Ghibli releases new Kiki’s Delivery Service Jiji music box for anime fans
Japan’s new beer glass is designed to force you to drink…water [Video]
This beautiful rural Japan river is a great alternative to touristy summer retreats [Photos]
Are Japan’s room-temperature curry packets the boxed lunch heroes we’ve been looking for? [Taste test]
Studio Ghibli theme park announces new expansion saluting a previously off-limits anime
New Japanese vending machine at Shinkansen station sells cups of ice on platform
Police ask Kumamoto residents to not get blackout drunk as much during earthquake relief efforts
Japanese convenience store food gets turned into hyper-realistic stationery you can peel open
Kumamoto earthquake may have created Japan’s newest hot spring inside flooded restaurant [Video]
Tokyo is getting a branch of famous Los Angeles hot dog chain Pink’s with Japan-exclusive items
Pokémon Center Online designates first Pokémon items that will require Japanese ID card to buy
Japanese toilet aims to attract foreign tourists but not everybody is happy about it
Anime fan in Japan arrested for ordering and cancelling over 4.3 billion yen in anime merch
Starbucks Japan teams up with Traveler’s Company for new stationery and goods collection
Beautiful Totoro bonsai figure needs no watering, makes soothing rain showers whenever you want
End of a manga era as Weekly Shonen Jump’s circulation drops under one million
Kochia calling: Right now is a great off-season season to visit this beautiful Japanese park
7-Eleven Japan rethinks convenience store drinks with new Grilled Corn Chilled Soup Smoothie
Tokyo subway installing new ticket gates that don’t accept payment through Suica or other IC cards
Japan now has human refrigerators inspired by Japanese vending machines
Hatsune Miku collaborates with Hokusai’s art in new Vocaloid ukiyo-e illustration series [Pics]
New Shinkansen luggage drop-off system begins in Japan, making train travel even easier
Studio Ghibli releases anime T-shirts that pay homage to one of Hayao Miyazaki’s most personal films
Air-conditioned dress shirts arrive in Japan to save working professionals from sweltering heat
Japanese Shinkansen becomes an overnight hotel for three nights this summer
Cup Noodle unveils first-ever cold-water instant ramen in Japan
99-year-old woman rescued while attempting to climb Mt. Fuji
Japan announces sudden 400-percent increase in visa fees for foreigners entering the country
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Studio Ghibli has a new anime out, and there’s only one place in the world where you can see it
Starbucks Japan releases new drinkware and goods for Valentine’s Day
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Japanese ninja certification exam attracts 131 candidates from Japan and abroad
Salomon releases Japan-exclusive Mt. Fuji hiking gear that doubles as an amazing souvenir
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】