
The premium Belgian chocolatier brings us quality over quantity with their $46 fukubukuro.
Godiva has a huge following of loyal chocolate lovers in Japan, but given the high price of their goods, it’s not an indulgence people can afford to enjoy every day. When it comes to New Year’s, the season of splurging in Japan, the company brings out their annual fukubukuro, and despite the fact that it costs a whopping 5,400 yen (US$45.85), the lucky bag is always a hit with customers.
▼ When you’re indulging in expensive chocolates, it’s all about quality rather than quantity.
The Godiva lucky bag contains just five packs of chocolates, but fans of the brand will know that this is still good value for money.
▼ There’s a 6-piece Truffle Assortment…
▼ An 8-piece Cookie Assortment…
▼ A box of Chocolate Pretzels…
▼ An 8-piece “New Year’s Assortment”…
▼ And a tin of Milk Chocolate Cappucino Pearls.
▼ Everything comes beautifully packed in this dark chocolate-coloured tote.
While the boxed chocolates and truffles were rich and luxurious, the Pearls were absolutely addictive. When they’re this small, it’s okay to eat them all at once, right?
After calculating the cost of all the items inside, we were happy to find out that this would’ve normally set us back about 7,000 yen, meaning we’d saved almost 2,000 yen. While the high cost of chocolates might seem crazy to people like P.K. Sanjun, who was crushed after purchasing last year’s bag, people who like quality chocolates should definitely consider adding this to their list of must-have lucky bags for next year!
Photos © RocketNews24
[ Read in Japanese ]









We buy a $45 Lucky Bag from posh chocolatiers Godiva so you don’t have to
【Lucky Bag Roundup 2017】Subway sandwich chain brings us a bag of goodies for New Year
【Lucky Bag Roundup 2017】Celebrate the Year of the Rooster with a KFC Japan fukubukuro
【Lucky Bag Roundup 2017】Starbucks Japan satisfies coffee cravings with special fukubukuro
【Lucky Bag Roundup 2017】MOS Burger fukubukuro fills us up with fast food and cute goods
Japanese convenience store releases Japanese convenience store-flavor fried chicken
Japan now has human refrigerators inspired by Japanese vending machines
Studio Ghibli releases anime T-shirts that pay homage to one of Hayao Miyazaki’s most personal films
Hatsune Miku collaborates with Hokusai’s art in new Vocaloid ukiyo-e illustration series [Pics]
Starbucks Japan releases new fireworks collection that captures the beauty of a summer festival
Family Mart’s new Tokyo flagship convenience store doesn’t feel convenient, but is that a problem?
Starbucks Japan releases new Discovery Series collection celebrating local regions and traditions
Japan’s favorite quasi-local curry launches convenience store version – Does it match the real deal?
Tokyo’s viral 90-yen cafe pop-up returns to Harajuku with yogurt coffee
Japan’s ultracompact kei car taxis are now ready for travelers to ride, if you know where to find them
Cup Noodle unveils first-ever cold-water instant ramen in Japan
Japanese government ID card and app to be required for certain Pokémon card purchases next month
Teen girl in Japan refuses to be victim, personally escorts train pervert to police for arrest
Is Japan’s tourism boom slowing down? Foreign visitor numbers fall for first time in five years
Evangelion beautifully reimagined as iconic classical Japanese folding screen art series [Photos]
Japan announces sudden 400-percent increase in visa fees for foreigners entering the country
Studio Ghibli has a new anime out, and there’s only one place in the world where you can see it
Japanese ninja certification exam attracts 131 candidates from Japan and abroad
Salomon releases Japan-exclusive Mt. Fuji hiking gear that doubles as an amazing souvenir
Japan triples departure tax, foreign tourists and locals now must pay more to leave country
Japan launches first overnight Shinkansen bullet train between Tokyo and Osaka this summer
Family Mart opens new “Famima” flagship store in Tokyo that’s like a tourist attraction
Sanrio Character Poll announces winners, Hello Kitty absent from top 10 in many countries
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
【Lucky Bag Roundup 2017】We take a peek at the Mister Donut fukubukuro from Japan
【Lucky Bag Roundup 2017】IKEA packs 14 kitchen items into their fukubukuro for 17 bucks!
【Lucky Bag Roundup 2017】Donguri Kyowakoku lucky bag is packed with Studio Ghibli merchandise!
【Lucky Bag Roundup 2017】Baskin Robbins delights with a Happy Bag of ice cream-themed goods
【Lucky Bag Roundup 2017】Spruce up with The Body Shop’s choose-your-own-fragrance fukubukuro
【Lucky Bag Roundup 2017】IKEA bed & bath bundle gives us $50 worth of goods for just 17 bucks!
【Lucky Bag Roundup 2017】Mr. Sato and his crew model 12 outfits from this year’s GAP fukubukuro
【Lucky Bag Roundup 2017】PPAP inspires a pineapple fukubukuro from Loft
【Lucky Bag Roundup 2017】McDonald’s Japan thrills fast food lovers with tasty-looking merchandise
【Lucky Bag Roundup 2017】Lotteria adds cute Japanese character goods to New Year’s fukubukuro
IKEA Japan lucky bags? We’ve got them covered!【2016 Lucky Bag Roundup】
【Lucky Bag Roundup 2017】 We push our luck with a 3,000 yen “lucky bag” from Akihabara junk shop
Lucky Bag Roundup: Our reporters choose the best fukubukuro of 2015
【2016 Lucky Bag Roundup】 Lucky Bag favorite Starbucks is back in 2016, we see what’s inside
Contents of Starbucks Coffee’s 2015 lucky bag REVEALED!
【Lucky Bag Roundup 2018】Starbucks Japan lucky bag only available to lottery winners this year