Japanese confectioner has firm rebuttal to Godiva’s anti-obligation chocolate ad in Japan

With Valentine’s Day approaching, the Tokyo-based candy company says “You do you, and we’ll do us.”

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Godiva runs full-page ad asking Japanese women to stop buying so much Valentine’s chocolate

Belgian confectioner maker says enough is enough with Japan’s practice of women giving male coworkers “obligation chocolate.”

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【Lucky Bag Roundup 2017】We celebrate the New Year with a bag full of Godiva chocolates

The premium Belgian chocolatier brings us quality over quantity with their $46 fukubukuro.

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Godiva chocolate meets Sri Lankan tea in a new frozen drink just in time for summer

White chocolate and Uva milk tea are a sweet match made in heaven.

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We buy a $45 Lucky Bag from posh chocolatiers Godiva so you don’t have to

New Year in Japan means family time, food with very specific meanings, and of course shopping. And one of our favourite things about this time of year is the opportunity to buy Lucky Bags (fukubukuro). As the name implies, these are bags containing a lucky dip of items from your store of choice – so you don’t know what loot you’ve got until after you’ve parted with your cash.

Sometimes, you can hit the jackpot with fukubukuro – last year, for example, our very own Mr. Sato was ecstatic to get his hands on a MacBook Air. But here at RocketNews24 we like our tech to come with a side order of luxury chocolate, so when we heard that upmarket chocolatier Godiva were selling Lucky Bags for 5,400 yen (US$45), we sent our reporter P.K. Sanjun down to buy one. Here’s what he got!

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